# Humorous Social Media-Referencing Campaigns The Instagram Egg Gets a Shout Out in This IKEA Poster By Kalin Ned | Published 2019-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-egg References: [adsoftheworld](https://www.adsoftheworld.com/media/digital/ikea_after_all_this_fame_get_some_rest?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) & [leoburnett](https://leoburnett.com/) The [Instagram](https://www.trendhunter.com/trends/life-in-stitches) egg is one of those social phenomena that come out of nowhere and gain disproportionate fame that no one can understand the origin of but everyone plays along. This particular 'celebrity' gained 44 million likes becoming the "most-liked Instagram post" and surpassing Kylie Jenner's record by a landslide. Artists and brands have seen the potential of the Instagram egg and have begun to capitalize on the opportunities. For example, [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) recently launched an interesting ad with advertising agency Leo Burnett Saudi Arabia. The promotional material hints at the Instagram egg and offers it "a place to rest after fame." The 'TVEKSAM' egg cup is offered through the witty poster and the simplicity, as well as the subtle humor and pop culture reference, have the potential to motivate consumers to buy a pack. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Social Media-referencing Products:** Brands are recognizing the power of social media phenomena and incorporating them into their product design and marketing strategies to attract customers and capitalize on viral trends. - **Humorous Pop Culture References:** Witty and subtle references to viral events or celebrities in advertising campaigns can engage consumers and increase brand recognition and sales. - **Viral Marketing:** Creating marketing campaigns centered around viral social media sensations can generate buzz and reach a wide audience, leading to increased brand awareness and customer engagement. ### Where This Applies - **Consumer Goods:** Consumer goods companies can incorporate social media trends and references into their products and marketing campaigns to appeal to younger generations and create viral products. - **Advertising:** The use of pop culture references and humor in advertising campaigns can increase customer engagement and brand recognition, leading to more effective marketing strategies. - **Social Media:** Social media platforms can capitalize on viral trends and create opportunities for brands to partner with influencers and create viral marketing campaigns that increase user engagement and app downloads. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Stop-Motion Food Campaigns](https://www.trendhunter.com/trends/tiny-chef-x-ikea.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md)