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# Social Network Dark Modes
Instagram Dark Mode is Now Available for iOS and Android Devices

By Daniel Johnson | Published 2019-10-09 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-dark-mode
References: [engadget](https://www.engadget.com/2019/10/08/instagram-dark-mode/) & [instagram](https://www.instagram.com/)

Through an update, Instagram dark mode will be available for iOs 13 and Android 10 devices. Additionally, the Instagram dark mode will change as users change their system settings, meaning if a user has turned dark mode on then the Instagram app will also turn dark. When dark mode is toggled on, Instagram will change to have a dark background with white text.

Instagram's dark mode feature will allow people to use the app more easily in dark settings. The feature is a user-friendly move that allows people to stay on the app for longer periods of time. As dark modes are becoming more and more popular, many social networks are also adopting these capabilities.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 38% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### What Makes This Trend Stand Out

- **Social Network Dark Modes:** The trend of social networks offering dark mode features is an opportunity for companies to enhance user experience and increase app engagement.
- **User-friendly App Design:** The trend of user-friendly app designs, such as Instagram's dark mode, presents opportunities for companies to improve customer satisfaction and retention.
- **Increasing Popularity of Dark Modes:** The increasing popularity of dark modes across social networks creates opportunities for companies to differentiate themselves by offering this feature.

### Sectors Adopting This

- **Social Media Platforms:** Social media platforms, like Instagram, can benefit from incorporating dark mode features to attract and retain users.
- **Mobile App Development:** The mobile app development industry can capitalize on the trend of user-friendly design, including dark modes, by offering design and development services to social networks.
- **Digital User Experience Design:** The trend of user-friendly design, such as dark modes, presents opportunities for digital user experience design agencies to create and optimize app interfaces for social networks.

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