# Social Media Cooking Shows Stella Artois is Launching an Instagram Cooking Show for Virus Relief By Daniel Johnson | Published 2020-04-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-cooking-show References: [mobilemarketer](https://www.mobilemarketer.com/news/stella-artois-hosts-instagram-cooking-show-to-support-covid-19-relief/575763/) & [anheuser-busch](https://www.anheuser-busch.com/newsroom/2020/04/stella-artois-introduces-stella-sessions-home.html) Stella Artois is launching an [Instagram](https://www.trendhunter.com/trends/estrella-damm-culinary-journey) cooking show, in order to entertain people at home, as well as support efforts against COVID-19. The Instagram cooking show is titled Stella Sessions@Home, and it will air Tuesday through Fridays on IGTV. The show will consist of cooking classes, as well as [local eateries that consumers can support](https://www.trendhunter.com/trends/restaurants-care). The show will also have some notable personalities in order to connect with viewers. Tuesdays and Thursdays will be hosted by Eva Longoria, the actress, and Marcus Samuelsson, a chef. Fridays will be hosted by Karla Welch, the founder of X Karla, where a virtual happy hour will take place on the platform. Friday shows will also have a surprise guest to participate in the social media happy hour. Image Credit [Anheuser-Busch](https://www.trendhunter.com/trends/busch-light-solar-cooker) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Virtual Cooking Classes:** The rise of virtual cooking classes presents an opportunity for food brands to engage with consumers and offer interactive cooking experiences. - **Social Media Entertainment:** The popularity of social media cooking shows highlights the demand for engaging and entertaining content on platforms like Instagram, providing opportunities for brands to tap into this trend. - **Supporting Local Eateries:** The inclusion of local eateries in cooking shows showcases the importance of supporting small businesses, opening up avenues for collaborations and promotions between food brands and local establishments. ### Where This Applies - **Food and Beverage:** Food and beverage companies can leverage the trend of virtual cooking classes to create their own interactive cooking experiences, promote products, and engage with consumers. - **Entertainment:** The success of social media cooking shows demonstrates the potential for the entertainment industry to produce and sponsor engaging content on platforms like Instagram, reaching wider audiences. - **Hospitality:** The incorporation of local eateries in cooking shows presents an opportunity for the hospitality industry to collaborate with food brands and attract customers by showcasing their unique offerings. ## Related on Trend Hunter - [Beer-Branded Happy Hour Locators](https://www.trendhunter.com/trends/stella-hour-finder.md) - [Cheeky Splitting-the-Bill Campaigns](https://www.trendhunter.com/trends/vamos-marcar.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Globally Inspired Gourmet Recipes](https://www.trendhunter.com/trends/chef-stephanie-izard.md) - [Italian Beer Partnerships](https://www.trendhunter.com/trends/itallian-tradition.md) - [Collaborative Digital Coffee Campaigns](https://www.trendhunter.com/trends/coffee-break.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Recipe Sharing Platforms](https://www.trendhunter.com/trends/shoppable-recipe.md) - [Wine Tasting Content Series](https://www.trendhunter.com/trends/calvet-kitchen.md)