# Ultra-Creative Video Apps The Instagram Boomerang App's Videos Can Be Played Forwards & Backwards By Rahul Kalvapalle | Published 2015-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-boomerang References: [engadget](http://www.engadget.com/2015/10/22/instagram-boomerang-app/) & [itunes.apple](https://itunes.apple.com/us/app/boomerang-from-instagram/id1041596399) [Instagram](https://www.trendhunter.com/trends/instagram-edits) Boomerang is a new app, being released by Instagram, that is designed to make it possible for you to shoot and capture one-second videos. The interesting thing is that these one-second videos can be captured using a base of five-photo bursts. These videos can also quickly play forwards and backwards, making for a unique multimedia experience. The Instagram Boomerang app app is compatible with both iOS and Android, meaning it can be enjoyed by a wide variety of users. Its essential feature may remind you of [Vines and GIFs](https://www.trendhunter.com/trends/bluesky-trending-videos), but Instagram Boomerang is different because it'll enable you to see everything occasionally in reverse, a feature that would encourage people to bring out their creativity and also share their unique creations on social media. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **One-second Videos:** The trend of creating one-second videos offers new opportunities for storytelling and capturing attention in the digital age. - **Reverse Playback:** The rise of apps that allow for quick and easy reverse playback creates a unique and mesmerizing multimedia experience. - **Social Media Creativity:** The growing emphasis on sharing unique and creative content on social media platforms opens up opportunities for innovative video apps. ### Where This Applies - **Mobile App Development:** The demand for new and innovative video apps like Instagram Boomerang creates opportunities for growth in the mobile app development industry. - **Social Media Marketing:** Businesses can leverage the trend of creating one-second videos and unique multimedia experiences on social media platforms to enhance their marketing strategies. - **Digital Content Creation:** The rise of apps that facilitate reverse playback and encourage social media creativity fuels the need for skilled digital content creators who can produce engaging and unique videos. ## Related on Trend Hunter - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md) - [Revolutionary Video Creation Apps](https://www.trendhunter.com/trends/zoomerang.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Retro Social App Devices](https://www.trendhunter.com/trends/retro-instagram-gadget.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md)