# Social Media Billboards The First-Ever Instagram Advertising Campaign is Launching in France By Laura McQuarrie | Published 2016-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-advertising-campaignn References: [theverge](http://www.theverge.com/2016/6/6/11865844/instagram-ad-campaign-france-facebook) & [lesechos.fr](http://www.lesechos.fr/tech-medias/medias/021986837425-instagram-soffre-une-campagne-2003919.php) The first-ever [Instagram](https://www.trendhunter.com/trends/marketplace) advertising campaign is set to launch this summer in France, with animated content from the photo-sharing app appearing everywhere from the Internet to movie theaters and outdoor display ads. The content of the ads will celebrate content from the local community of French Instagram users. The announcement of this Instagram advertising campaign comes just ahead of the start of the UEFA Euro 2016, which may be a focal point of the advertisements, especially with increased competition from [Snapchat](https://www.trendhunter.com/trends/social-advertising-tools). This year, other online giants like [Amazon](https://www.trendhunter.com/trends/instagram-reels-fire-tv-app) and PayPal have also made their mark on traditional advertising channels. This succeeds at catching the eyes of audiences in some of the most unexpected places, especially while many marketers are seeking alternate forms of advertising. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Instagram Advertising Campaigns:** Opportunity to explore innovative ways to leverage the popularity of Instagram for advertising purposes. - **Integration of Social Media in Traditional Advertising Channels:** Opportunity to capitalize on the trend of online giants infiltrating traditional advertising spaces. - **Competition Among Social Media Platforms for Advertising:** Opportunity to delve into the competitive landscape of social media platforms vying for ad dollars. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities in the advertising industry related to utilizing social media platforms for targeted advertising campaigns. - **Social Media:** Disruptive innovation opportunities in the social media industry related to expanding advertising capabilities and attracting ad dollars. - **Marketing:** Disruptive innovation opportunities in the marketing industry related to finding new and creative ways to advertise and engage with audiences on social media platforms. ## Related on Trend Hunter - [Social Marketplace Updates](https://www.trendhunter.com/trends/marketplace.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [First Playable Print Ads](https://www.trendhunter.com/trends/first-playable-print-ad.md)