# Photographic Straw Campaigns Coffee Bean & Tea Leaf's Instagram Advertising Campaign Uses Straws By Laura McQuarrie | Published 2014-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-advertising-campaign References: [psfk](http://www.psfk.com/2014/07/coffee-company-wongdoody-summer-instagram-campaign.html) & [instagram](http://instagram.com/p/qkL6U-I_JN/?modal=true) The Coffee Bean & Tea Leaf company has been around since the 60s, and this [Instagram](https://www.trendhunter.com/trends/mini-pearl-adventures) advertising campaign proves that well-established brands can always be on the cutting edge when it comes to social media. This summer, the company is encouraging people to share photos in a unique way with the #PurpleStrawCam. The campaign takes advantage of Coffee Bean & Tea Leaf's iconic purple beverage straws used to serve up its [summer drinks](https://www.trendhunter.com/trends/ice-blended-deals) and it asks users to chop off about an inch of a purple straw to make their own low-fi analog camera filter. With the small straw clipping in hand, it's as simple as holding it up to the lens on your phone's camera to create a photo with a unique focal point and uploading it to Instagram with the #PurpleStrawCam tag. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Analog Filter Campaigns:** Brands can leverage creative, affordable and user-generated content by using their existing products to create unique and interactive campaigns. - **DIY Marketing Campaigns:** Brands can create buzz by encouraging customers to create branded content using simple, everyday products in a fun and creative way. - **Social Media Interactive Campaigns:** Brands can leverage social media to engage with customers in a more interactive way by creating campaigns that encourage user-generated content. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can use their products to create interactive campaigns that generate user-generated content and increase brand awareness. - **Photography and Camera:** Companies in the photography and camera industry can leverage the trend of analog filter campaigns to create products that are affordable and easy to use. - **Social Media Marketing:** Marketing and advertising agencies can help brands by creating social media interactive campaigns that engage with customers and generate user-generated content. ## Related on Trend Hunter - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [DIY Strawberry Coffees](https://www.trendhunter.com/trends/strawberry-coffee.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [GenAI Boba Campaigns](https://www.trendhunter.com/trends/mini-pearl-adventures.md) - [Fan Voting Cafe Drinks](https://www.trendhunter.com/trends/barista-creations.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md)