# Custom Comic Campaigns Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story By Laura McQuarrie | Published 2015-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-adventure References: [creativecriminals](http://creativecriminals.com/old-spice/instagram-hacking) & [instagram](https://instagram.com/p/5xNE_MNNXH/?taken-by=oldspice) Inspired by the format of a choose-your-own-adventure story, Old Spice replicated the experience with a fun [Instagram](https://www.trendhunter.com/trends/life-in-stitches) adventure. The story unfolds on the social platform with the use of the tagging feature, leading social adventurers on a quest that involves robots, monsters and plenty of humor. Each photo upload for this campaign is set in a comic book style, which plays up the nostalgia factor for embarking on one of these kinds of adventures as a kid. Other inventive uses of Instagram for marketing include [IKEA](https://www.trendhunter.com/trends/short-social-films) turning the platform into an interactive product catalog and [Indigo’s](https://www.trendhunter.com/trends/booktok-book-club) Like2Buy bookstore that makes it possible for book-lovers to shop through the photo-sharing platform. Others that have taken fans on a similar kind of social adventure on Instagram include TSFF, Ted Baker and a book promotion for a haunting novel called 'Thirteen.' ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Instagram Campaigns:** Like Old Spice, other brands can use Instagram's interactive features for creative marketing campaigns. - **Choose-your-own-adventure Style Storytelling:** More brands can explore using interactive storytelling to engage their audience in a fun and immersive way. - **Nostalgia Marketing:** Campaigns that play up the nostalgia factor by incorporating elements from childhood, like comic books, can be effective. ### Sectors Adopting This - **Personal Care:** Personal care brands can take inspiration from Old Spice's interactive Instagram campaign for creative marketing ideas. - **Furniture and Home Goods:** IKEA's interactive Instagram product catalog shows the potential for home goods brands to engage with their audience on the platform. - **Publishing:** Book promotions, like the one for 'Thirteen,' demonstrate how publishers can use Instagram's interactive features for creative marketing campaigns. ## Related on Trend Hunter - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)