# Creator-Focused Messaging Features Instagram Launches 'Broadcast Channels' for US Creators By Kanesa D | Published 2023-02-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-4 References: [fashionunited.uk](https://fashionunited.uk/news/business/instagram-introduces-new-creator-messaging-tool/2023021767957) & [instagram](https://www.instagram.com/)  [Instagram](https://www.trendhunter.com/trends/broadcast-channels) has confirmed it will test a new feature that lets artists send messages to all of their followers. Creators will be able to share text, video, voice notes, or photo updates with followers via [broadcast channels](https://www.trendhunter.com/trends/communities), who will then be able to respond depending on the channel’s settings. When a message is sent, followers are prompted to join the creator's channel. If they accept, they will then get alerts whenever there are new posts. A channel will appear alongside other message threads after it has been added to their inbox. Instagram has plans to add new features for Broadcast Channels in the near future. With a few American [creators testing the feature](https://www.trendhunter.com/trends/youtube-hype-feature), the mobile-only functionality will be evaluated before being expanded to accommodate more accounts. Image Credit: Meta ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 1% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Creator-focused Messaging:** Instagram is testing a new messaging feature that will allow creators to send messages to all their followers, creating a communication channel between them. - **Broadcast Channels:** Broadcast channels in the new feature allow creators to send updates through text, video, voice notes, or photo updates, that their followers can respond to depending on the channel's settings. - **Mobile-only Functionality:** The mobile-only functionality of the feature will create an easy and accessible way for followers to stay up to date with their favorite creators. ### Industries Being Reshaped - **Social Media:** The feature will benefit creators by giving them an easier way to communicate with their followers and keep them engaged on the social media platform. - **Tech:** Developing new features for Broadcast Channels opens up innovation opportunities in tech for creating new messaging and communication tools that cater to creators. - **Influencer Marketing:** The ability to send messages to all their followers will offer influential brands and their ambassadors new avenues to promote and sell products. ## Related on Trend Hunter - [Broadcast-Like Social Channels](https://www.trendhunter.com/trends/broadcast-channels.md) - [Social Media Creator Hubs](https://www.trendhunter.com/trends/creator-labs.md) - [One-Way Chat Feature Updates](https://www.trendhunter.com/trends/channels-feature.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social Posting Platform Features](https://www.trendhunter.com/trends/send-on-instagram.md) - [Social Marketplace Updates](https://www.trendhunter.com/trends/marketplace.md) - [Pay-in-Chat Instagram Updates](https://www.trendhunter.com/trends/payments-in-chat.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md)