# Filtered Photography Mapping Tools The ‘Instagram 3.0’ Software Update Offers Advanced By Cody Turner | Published 2012-08-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/instagram-30 References: [highsnobiety](http://www.highsnobiety.com/2012/08/16/instagram-3-0-photo-maps-more/) & [vimeo](http://vimeo.com/47138800) Today [Instagram](https://www.trendhunter.com/trends/instagram-10) introduced its latest software update, ‘Instagram 3.0’ and it seems to have some interesting new features for its 80 million avid users. Instagram has made a number of overal improvements to the app such as making it a lot faster, but the most exciting new feature has to be the Photo Maps tool. The Photo Maps tool allows users to showcase their [filtered photos](https://www.trendhunter.com/trends/vsco-capture) on a map of the world and it gives the opportunity to explore where other photos have been taken as well. Although similar to the Geotag option Instagram had before, now you can rediscover old photographs on the map rather than just the most recent. The video goes into more detail on how to use the new feature and how to make your stalking just a little more easier. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Filtered Photography:** Filtered photography continues to evolve with new advancements such as the integration of mapping tools. - **Image Mapping:** The integration of mapping tools into photo sharing platforms opens up opportunities for users to explore and discover images in a unique and interactive way. - **Location-based Discovery:** Adding location-based features to photo sharing platforms enhances the user experience and creates new opportunities for community engagement. ### Where This Applies - **Photography:** The photography industry can capitalize on the trend of filtered photography by creating innovative tools and platforms that integrate mapping features. - **Software Development:** Developers in the software industry can leverage the trend of image mapping by creating mapping tools and features for photo-sharing applications. - **Digital Marketing:** Digital marketers can take advantage of location-based discovery on photo sharing platforms to target and engage with users based on their geographical preferences and interests. ## Related on Trend Hunter - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md) - [Teen-Protecting Social Media Features](https://www.trendhunter.com/trends/instagram-limit-restrict.md) - [Digital Map AI Enhancements](https://www.trendhunter.com/trends/digital-map-ai-enhancements-google-maps-update-brings-aipowered-exploration.md)