# Digital Delivery Service Storefronts Instacart Storefront Lets Retailers Customize the Interface By Michael Hemsworth | Published 2023-08-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/instacart-storefront References: [storebrands](https://storebrands.com/instacart-launches-new-storefront-features-retailers) & [instacart](https://www.instacart.com)  Instacart Storefront is a new feature for retailers to help them add in some additional style and personality as a way to help enhance the [customer experience](https://www.trendhunter.com/trends/instacart-ai-solutions) when browning or placing an order. The digital storefront feature will provide retailers with the ability to modify homepages, create shoppable campaigns and even create custom landing pages. These features can all be customized via an intuitive interface, which is easy for brands to get started with immediately. The new features are expected to draw in more attention from consumers and help enhance their experience on the platform without feeling as though they are missing out on any [potential promotions](https://www.trendhunter.com/trends/ibotta) or new offerings. Chief Business Officer Chris Rogers explained the Instacart Storefront feature further saying, "Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 58% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Digital Storefront Customization:** Retailers can now customize their digital storefronts to reflect their brand identity and enhance the customer experience. - **Shoppable Campaigns:** Brands can create shoppable campaigns to capture seasonal moments and foster stronger customer connections. - **Custom Landing Pages:** Retailers can now create custom landing pages to showcase unique value and handpick products for their audience. ### Sectors Adopting This - **E-commerce:** The rise of digital storefront customization offers opportunities for e-commerce companies to differentiate their online presence and provide a personalized shopping experience. - **Retail:** Retailers can leverage shoppable campaigns to drive sales and build stronger relationships with customers through targeted marketing. - **Marketing:** The ability to create custom landing pages opens new avenues for marketers to showcase product offerings in a more tailored and engaging way. ## Related on Trend Hunter - [Grocery Delivery Digital Storefronts](https://www.trendhunter.com/trends/instacart2.md) - [Multi-Brand E-Commerce Expansions](https://www.trendhunter.com/trends/storefront-pro.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md) - [Product Exploration Retailer Tools](https://www.trendhunter.com/trends/instacart-discovery-tools.md) - [Omnichannel Grocery Technologies](https://www.trendhunter.com/trends/instacart-1.md) - [Omnichannel Grocer Experiences](https://www.trendhunter.com/trends/allegiance-retail-services.md) - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md) - [Streamlined Shoppable Video Ads](https://www.trendhunter.com/trends/ads-manager.md)