# Healthy Eating Grocery Initiatives Instacart Introduces New 'Instacart Health' Project By Niko Pajkovic | Published 2022-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instacart-health References: [fastcompany](https://www.fastcompany.com/90793081/instacart-rolls-out-new-features-to-encourage-healthy-food-shopping?partner=rss&utm_source=feedly&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) & [instacart](https://www.instacart.ca/)  Instacart is introducing a plethora of new features as part of its new health-focused project, dubbed [Instacart Health](https://www.trendhunter.com/trends/instacart-and-snap), which is broadly aimed at increasing access to healthier meals. The new initiative is set to launch before an anticipated initial public offering later this year. Three objectives are highlighted by the Instacart Health project: making healthy grocery shopping easier, enhancing [nutrition security](https://www.trendhunter.com/trends/coordinated-care), and supporting the idea of [food as medicine](https://www.trendhunter.com/trends/educational-program). “Study after study has shown that some of America’s biggest health problems are actually food problems,” said CEO of Instacar, Fidji Simo. “We think of ourselves as a company that is at the center of people’s relationship with food; that, for us, is centered on people’s relationship with their health.” Image Credit: Instacar ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Instacart Health Initiative:** Instacart's new initiative aims to improve access to healthy meals and position themselves as a company at the center of people's relationship with food and health. - **Healthy Grocery Shopping:** Instacart's project endeavors to make healthy grocery shopping easier by offering new features and services. - **Food as Medicine:** Instacart Health supports the idea of food as medicine to enhance nutrition security. ### Sectors Adopting This - **Grocery and Supermarkets:** The grocery and supermarket industry can benefit from Instacart Health's new features and focus on healthy eating initiatives. - **Food Delivery and E-commerce:** The food delivery and e-commerce industry can utilize Instacart's approach of advocating food as medicine to increase sales and promote healthier meal options. - **Healthcare and Wellness:** Instacart Health's project presents opportunities for the healthcare and wellness industry to explore new ways of enhancing nutrition security and healthy eating awareness. ## Related on Trend Hunter - [AI-Backed Grocery Recommendations](https://www.trendhunter.com/trends/instacart-smart-shop.md) - [Community-Led Grocery Initatives](https://www.trendhunter.com/trends/caringbridge.md) - [Health-Conscious Grocery Programs](https://www.trendhunter.com/trends/harris-teeter.md) - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md) - [Food-as-Medicine Programs](https://www.trendhunter.com/trends/good-food-prescription-program.md) - [Veteran-Supporting Grocery Deliveries](https://www.trendhunter.com/trends/instacart-pilot-program.md) - [Prepared Meal Delivery Services](https://www.trendhunter.com/trends/instacart-ready-meals.md) - [Omnichannel Grocery Technologies](https://www.trendhunter.com/trends/instacart-1.md)