# Instant Cereal Bowls Kellogg's Instabowls Don't Need Milk, Only Water, for Eating on the Go By Laura McQuarrie | Published 2022-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/instabowls References: [prnewswire](https://www.prnewswire.com/news-releases/no-milk-no-problem-just-add-water-to-new-kelloggs-instabowls-for-real-milk-in-this-first-ever-cereal-innovation-from-kelloggs-301619969.html) & [Kelloggs](http://Kelloggs.com/)  There's a new way for fans of [cold breakfast cereal](https://www.trendhunter.com/trends/kelloggs-cocoa-loops) to enjoy favorites like Kellogg's Frosted Flakes, Froot Loops and Raisin Bran Crunch thanks to Instabowls. This carton-free cereal solution for on-the-go eating needs no milk, only the addition of water, to create a convenient way to provide breakfast or a snack on the run. Chris Stolsky, Marketing Director at [Kellogg Company](https://www.trendhunter.com/trends/kelloggs-instabowls), says "In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals. We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break.'" The pre-portioned, [portable cereal bowls](https://www.trendhunter.com/trends/oreo-puffs-cereal-cups) are single-serve and mess-free. By adding cold water to the fill line, the Instabowls turn instantized milk turn into real milk with a stir. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 53% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **On-the-go Breakfast:** An opportunity for companies to innovate single-serve and convenient breakfast options that don't require milk consumption. - **Water-activated Food:** A trend towards creating food and snacks that only require water to be consumed can be a unique selling proposition for businesses wanting to appeal to the convenience-focused consumer market. - **Portability:** A trend towards on-the-go consumption of food has created an opportunity for businesses to create portable, pre-portioned and mess-free food solutions. ### Sectors Adopting This - **Convenience Foods:** Businesses in the convenience food industry can capitalize on this trend by offering unique and innovative single-serve snack and breakfast options. - **Food Packaging:** An opportunity for companies in the food packaging industry to develop new and convenient packaging solutions for food and snacks that only require water or liquids to activate. - **Food and Beverage Marketing:** Marketers in the food and beverage industry can capitalize on this trend by creating and promoting products that cater to the needs of busy consumers and offer convenience and ease of consumption. ## Related on Trend Hunter - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Nostalgic Keto-Friendly Cereals](https://www.trendhunter.com/trends/incredibowl.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Confection-Inspired Cereal Cups](https://www.trendhunter.com/trends/cereal-cups.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Single-Serve Keto Cereals](https://www.trendhunter.com/trends/cereal-in-a-bag.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Nostalgic Adult Nutrition Cereals](https://www.trendhunter.com/trends/eat-your-mouth-off-cereal.md)