# Nostalgic Athletic Sandals Reebok and Joyrich Revitalized the Insta Pump Fury in an Electric Blue By Riley von Niessen | Published 2016-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/insta-pump References: [highsnobiety](http://www.highsnobiety.com/2016/09/22/joyrich-reebok-instapump-fury) & [reebok](http://www.reebok.ca/) Heading back to the 1990s, [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) and Joyrich collaborated to offer consumers a fresh take on the [Insta Pump Fury](https://www.trendhunter.com/trends/instapump-fury-5). Featuring the logos of both brands on its sides, the open-toed shoes have an athletic rubber gumsole that's heavy on grips and an upper that's covered in a bright blue material. It's finished off with a few other accents too, such as cut-out designs on the sides, as well as a series of perforations that decorate the white middle. Although the open-toed design may not make it the best footwear for intensive athletic activity, the comfortable support it offers and the thick sole make it a durable product that allows its wearer to remember the [retro styles](https://www.trendhunter.com/trends/new-balance-x-mita-sneakers-mt580) it draws from. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Nostalgic Athletic Fashion:** The collaboration between Reebok and Joyrich showcases the trend of reviving 90s athletic footwear with a modern twist. - **Collaborative Branding:** The joint branding effort by Reebok and Joyrich demonstrates the trend of different brands teaming up to create unique and innovative products. - **Comfortable and Stylish Footwear:** The Insta Pump Fury sandals represent the trend of combining fashion and comfort in footwear design. ### Who This Affects Most - **Athletic Footwear:** The nostalgic athletic sandals trend presents opportunities for athletic footwear companies to release retro-inspired designs. - **Fashion and Apparel:** The collaboration between Reebok and Joyrich highlights the potential for fashion brands to tap into nostalgia and create stylish throwback pieces. - **Collaborative Partnerships:** The success of the Reebok and Joyrich collaboration shows opportunities for companies in various industries to collaborate and create mutually beneficial products. ## Related on Trend Hunter - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Roped Collaborative Hybrid Sandals](https://www.trendhunter.com/trends/retropy-sandals.md) - [Retro Sneaker-Inspired Sandals](https://www.trendhunter.com/trends/gt2160-sandal.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)