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# Avian Rainbow Sneakers
The Reebok Insta Pump Fury Shoes Were Inspired by Macaws

By M | Published 2014-07-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/insta-pump-fury
References: [freshnessmag](http://www.freshnessmag.com/2014/07/02/crooked-tongues-x-reebok-insta-pump-fury-the-angry-bird-20th-anniversary/) & [reebok](http://www.reebok.com/en-CA/)

The Reebok Insta Pump Fury and Crooked Tongues sneaker collaboration is nothing short of vibrant. These insanely technicolor sneakers are perfect for summer and they were inspired by the colorful features of macaw birds.

The Insta Pump Fury sneakers are a high-tech platform silhouette that was designed to optimize sport performance and boost comfortable wear. These shoes in particular, known as The Angry Bird model, take the traditional Insta Pump Fury silhouette and kick things up a notch with a bold tropical colorway. The sneakers feature a blurred mix of red, yellow, blue and green hues that merge together to replicate the chromatic look of a macaw parrot. The best part about these sneakers is they don't have laces so you can easily slip them on and off while you're on the go.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 71% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Vibrant Sneaker Designs:** Designing sneakers with bold and vibrant colors inspired by nature can offer a disruptive innovation opportunity for the fashion and footwear industry.
- **High-tech Performance Footwear:** Developing technologically advanced sneakers that optimize sport performance and provide comfortable wear without laces can be a disruptive innovation opportunity in the sports footwear industry.
- **Nature-inspired Fashion:** Creating fashion items, like sneakers, that draw inspiration from colorful natural elements, such as macaw birds, can present a disruptive innovation opportunity for the fashion industry.

### Sectors Adopting This

- **Fashion and Footwear:** The fashion and footwear industry can explore disruptive innovation opportunities by incorporating bold and vibrant nature-inspired designs into their products.
- **Sports Footwear:** The sports footwear industry can embrace disruptive innovation by developing high-tech performance sneakers that offer optimized sport performance and convenient wear without laces.
- **Fashion:** The fashion industry can tap into disruptive innovation by creating fashion items, like sneakers, that are influenced by the vibrant colors found in nature, such as those inspired by macaw birds.

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