# Candy-Inspired Nail Polishes Sally Hansen Insta Dri x Sour Patch Kids Back to School Line is Sweet By Michael Hemsworth | Published 2022-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insta-dri-x-sour-patch-kids-back-to-school References: [drugstorenews](https://drugstorenews.com/sally-hansens-latest-sour-patch-kids-collab-channels-island-vibes) & [sallyhansen](https://www.sallyhansen.com) The [Sally Hansen](https://www.trendhunter.com/trends/sally-hansen-x-ring-pop) x Insta Dri x Sour Patch Kids Back to School line is arriving as the final entry within the Sour Then Sweet nail polish collection to offer consumers a tropically themed way to complete their look. The nail polishes are characterized by their pearl, creme and sugary finishes, and come in nine colors in all including Plum-believable, Tropink, Your Pine-ness, Main Squeeze, Pink Punch, Simply Sub-lime and more. Each nail polish is formulated with the brands built-in base and topcoat to offer long-lasting wear in just a single step. The products are paired with caps the same color as the paint inside to make the lineup easy to shop. The Sally Hansen x Insta Dri x Sour Patch Kids Back to School line is available now for $6 each. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 58% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Candy-inspired Nail Polish:** Opportunities for beauty brands to collaborate with confectionery brands to create sweet-inspired nail polishes and disrupt the industry. - **Single-step Nail Polish:** Opportunities for nail polish brands to create single-step products with built-in base and topcoat for long-lasting wear and disrupt the industry. - **Color-coordinated Products:** Opportunities for brands to offer color-coordinated products like nail polish caps and paint to make their lineup easy to shop and disrupt the retail industry. ### Who This Affects Most - **Beauty:** Beauty brands can collaborate with confectionery brands or create their own candy-inspired nail polishes for a unique product offering. - **Nail Polish:** There is an opportunity to disrupt the industry by creating single-step nail polishes with built-in base and topcoat, offering long-lasting wear. - **Retail:** Brands can offer color-coordinated products to make their lineup easy to shop and enhance the customer experience in the retail industry. ## Related on Trend Hunter - [Wearable Candy Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-ring-pop.md) - [Chocolate-Inspired Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys-kisses.md) - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md) - [Festively Seasonal Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection.md) - [Camp-Themed Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-summer-camp.md) - [Mischievous Nail Polish Collections](https://www.trendhunter.com/trends/sally-hansen-x-despicable-me-4-collection.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md)