# Inspiring Entrepreneurship Grasshopper Gives Innovators Hope Amid the Recession By Tisah Tucknott | Published 2009-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/inspiring-ads-grasshopper-gives-entrepreneurs-hope References: [digitalbuzzblog](http://www.digitalbuzzblog.com/inspiration-for-anyone-that-lacks-it/) & [grasshopper](http://www.grasshopper.com) If you have been feeling uninspired lately, then you should probably take the time to watch this [encouraging advertisement](https://www.trendhunter.com/trends/make-life-brighter) by Grasshopper.com. The motivational words that appear on the screen promote entrepreneurs to stimulate the economy and believe that anything is possible. Check out this viral video for a little inspiration, and to lift your mood! **Implications** - The recession and horrendous economic situation made many entrepreneurs lose hope in achieving business success and become reticent to engage in commerce. As businesses are central to a capitalist economy, this inaction only made the credit crunch worse. In an attempt to [boost business owners' confidence](https://www.trendhunter.com/trends/failedups) and incentivize them to resume entrepreneurship, several firms released uplifting, [motivational videos and microsites](https://www.trendhunter.com/trends/optimism-meter). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 8% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Uplifting-motivational-videos:** Creating and sharing uplifting videos and messages to inspire entrepreneurs during challenging economic times. - **Entrepreneurial-resilience:** Encouraging entrepreneurs to regain confidence and resume business activities despite economic challenges. - **Microsite-incentives:** Using microsites to provide incentives and resources for entrepreneurs to start or continue their business ventures. ### Where This Applies - **Advertising-marketing:** Opportunity for advertising and marketing agencies to create uplifting campaigns and messages targeting entrepreneurs during economic downturns. - **E-commerce-platforms:** E-commerce platforms can integrate motivational content and resources to support entrepreneurs and boost their confidence in starting or growing their online businesses. - **Business-consulting:** Business consulting firms can offer specialized services to help entrepreneurs overcome challenges and develop strategies for success in a difficult economic climate. ## Related on Trend Hunter - [Startup-Encouraging Campaigns](https://www.trendhunter.com/trends/something-from-nothing.md) - [Entrepreneurial Platform Campaigns](https://www.trendhunter.com/trends/can-do-all-your-dos.md) - [Supportive Entrepreneurial Communities](https://www.trendhunter.com/trends/the-zenpreneur-community.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md) - [Entrepreneurial Mentorship platforms](https://www.trendhunter.com/trends/growthmentor.md) - [Explorative Entrepreneur Ideas](https://www.trendhunter.com/trends/hustle-momumtum.md) - [Entrepreneur Support Communities](https://www.trendhunter.com/trends/hustle-cafe.md) - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md)