# Light Graffiti Photography Inspired Light by Patrick Rochon Transforms Infiniti Vehicles By Erin Fox | Published 2015-04-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/inspired-light-by-patrick-rochon References: [thecoolist](http://www.thecoolist.com/patrick-rochon-infiniti-inspired-light/) & [patrickrochon](http://www.patrickrochon.com/) The 'Inspired Light' series by Patrick Rochon features Inifiniti cars lit up using graffiti light. The luxury automobile brand has collaborated with the Canadian artist in this high-tech photography series. Patrick Rochon’s light painting photography is normally achieved with custom-built lights in a slow shutter photographic environment. In the time that Rochon’s shutter is open, from a few seconds to potentially minutes in length, Rochon paints the subject with light from various angles. In this case, Rochon's subject is the new [Infiniti](https://www.trendhunter.com/trends/infiniti-vision-qe-concept) [SUV](https://www.trendhunter.com/trends/lac-hong-900-lx). The artist uses blue, pink, purple and gold light to highlight the speed and velocity of the car. By drawing [light graffiti](https://www.trendhunter.com/trends/1664-x-andre-saraiva) over the vehicle, the artist is able to attract a new group of users to the luxury automobile brand. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Light Graffiti Photography:** Photographers are experimenting with light painting techniques to create eye-catching and innovative photographs. - **Collaboration Between Art and Luxury Brands:** Luxury brands are partnering with artists to create innovative photography series and attract new customers. - **Customized Lighting for Photography:** Photographers are using customized lighting techniques to turn cars and other subjects into works of glowing art. ### Where This Applies - **Automotive Industry:** Luxury car brands are exploring innovative ways to market their products through collaborations with artists and photographers. - **Photography Industry:** Photographers are experimenting with new lighting techniques and creative collaborations to differentiate themselves in the market. - **Luxury Goods Industry:** Innovative collaborations with artists and photographers are a way for luxury brands to showcase the unique qualities of their products and appeal to a wider audience. ## Related on Trend Hunter - [Festive Light Painting Techniques](https://www.trendhunter.com/trends/light-painting-1.md) - [Lighting-Wrapped Concept Coupes](https://www.trendhunter.com/trends/concept-coupe.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Streamlined Digital EV Concepts](https://www.trendhunter.com/trends/infiniti-vision-qe-concept.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Tree Branch-Formed Lighting Series](https://www.trendhunter.com/trends/celestial-attraction.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Stunningly Intricate Light Installations](https://www.trendhunter.com/trends/shapes-of-light.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md)