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# Hip-Hop-Inspired Clutches
These Handbags by Goop Feature Glittery Artist Names like Pac & Biggie

By Ady Floyd | Published 2015-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/inspired-clutches
References: [jezebel](http://jezebel.com/question-why-is-goop-selling-these-1-695-hip-hop-them-1720635120) & [shop.goop](http://shop.goop.com/collections/edie-parker/products/pac-biggie?variant=5238549635)

Goop launched a line of [hip-hop-inspired clutches](https://www.trendhunter.com/trends/gap-1), which are designed by Edie Parker. The handbags pay tribute to iconic artists such as Eminem a.k.a Slim Shady, Jay-Z, 2-Pac and Biggie.

This three piece collection features one black clutch with a [gold 'Shady' logo](https://www.trendhunter.com/trends/monogramheavy-bags) and another with a silver 'Hov' slogan. The final clutch is a water-like blue design with one side reading 'Biggie' and the other side reading 'Pac.'

Each hip-hop-inspired clutch is entirely made from acrylic materials that are accented with glitter. The clutches open like a glasses case with simple hinges and they are clasped shut with a durable kiss lock system. The inside of each handbag is equipped with a mirror and etched logo. In addition to their music-themed design, the stylish clutches are compact and convenient.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 15% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Hip-hop-inspired Handbags:** Disruptive innovation opportunity: Collaborate with fashion designers to create hip-hop-inspired accessories that target music enthusiasts.
- **Acrylic Handbags with Glitter Accents:** Disruptive innovation opportunity: Develop a line of handbags using acrylic materials with eye-catching glitter accents, catering to consumers seeking unique accessories.
- **Compact and Convenient Clutches:** Disruptive innovation opportunity: Design compact clutches with functional features like a mirror and etched logo, offering practicality and style for on-the-go consumers.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity: Incorporate hip-hop culture into fashion design to create products that capture the interest of music fans.
- **Accessories:** Disruptive innovation opportunity: Explore the use of acrylic materials and glitter accents to create unique and visually appealing accessories that stand out in the market.
- **Personal Care/beauty:** Disruptive innovation opportunity: Integrate functional features like mirrors and etched logos into compact handbags, merging fashion and personal care for convenience-oriented consumers.

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