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# Lookalike Doll Competitions
Lottie Dolls is Now Creating Toys 'Inspired by Real Kids'

By Laura McQuarrie | Published 2017-08-19 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/inspired-by-real-kids
References: [toyworldmag](http://toyworldmag.co.uk/news/lottie-dolls-makes-official-commitment-to-create-toys-inspired-by-real-kids/) & [lottie](https://www.lottie.com/blogs/competitions/16932987-outfit-design-monthly-competition)

Alongside its assortment of toys like Birthday Girl Sophia and Junior Reporter Sammi, Lottie is launching an 'Inspired by [Real Kids](https://www.trendhunter.com/trends/real-life-play-kitchen)' competition to give kids the chance to see toys created in their likeness.

The toy design competition challenges kids to be the creators of the [toys they want to see](https://www.trendhunter.com/trends/rainbow-highs), play with and be inspired by. On a monthly basis, Lottie will be launching themed design competitions online and in-store, giving kids the chance to have their winning product on the market. As part of this initiative, 10% of the net profits from the developed through Lottie's Inspired by Real Kids competitions will be donated to charity.

So far, Lottie is exploring the creation of a #GirlSuperhero, an inventor, a stargazer and an astronaut, all of which were inspired by girls ages six to eight.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 5% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Dolls:** Opportunity for businesses to create customized dolls that cater to the likeness of kids, inspiring diversity and representation
- **Interactive Toy Design Contests:** Innovative and engaging idea to involve kids in toy design, potentially leading to more successful product sales and revenue
- **Cause-related Marketing for Kids:** Opportunity for businesses to use a portion of net profits from custom designed kids' products to support charities and promote a socially conscious brand image

### Where This Applies

- **Toy Industry:** Potential disruption and innovation opportunities for toy companies to involve kids in the creative process and increase sales
- **E-commerce Industry:** Innovative online marketing campaigns through user-generated designs may increase customer engagement and loyalty
- **Charity Industry:** Opportunity for charitable organizations to partner with businesses and benefit from proceeds of customizable products tailored to young audiences

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