# Face-Reading Car Ads The 'Inspirator' Bentley App Uses Facial Recognition to Match You with a Car By Ady Floyd | Published 2015-11-02 | Updated 2015-11-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/inspirator References: [adweek](http://www.adweek.com/adfreak/bentleys-new-app-uses-facial-recognition-point-you-ideal-suv-167885) & [digitaltrends](http://www.digitaltrends.com/cars/bentley-inspirator-app/) Bentley's latest app called 'Inspirator' uses a [facial recognition sensor](https://www.trendhunter.com/trends/loreal-mood-mirror) to pair consumers with the prefect vehicle. The brand is promoting the app with a musical ad that is filled with people's happiest memories. The ad aims to appeal to consumers on an emotional level and shows viewers how the 'Inspirator' app can recognize these emotions. The app is designed to [read human emotions](https://www.trendhunter.com/trends/desire-a-bar) that are conveyed across each person's face when they find a vehicle that makes them happy. The app is connected to a database containing "emotion metric algorithms and data from 3.4 million faces across 75 countries." This [mobile platform](https://www.trendhunter.com/trends/myvw-mobile-app) is powered by 'VML London' and is currently available on iPads and iPhones. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Emotion-reading Apps:** There's an opportunity to develop apps capable of analyzing people's emotions by using facial recognition. - **Personalized Recommendations:** More companies can create apps offering personalized recommendations based on their customer's preferences and emotions. - **Data-driven Advertising:** Businesses can leverage data from facial recognition algorithms to create more targeted and effective advertising campaigns. ### Who This Affects Most - **Automotive:** Car manufacturers can develop emotion recognition technology to personalize their customer's car-buying experience. - **Technology:** The field of technology can further advance in facial recognition to offer more personalized and precise recommendations to their users. - **Marketing and Advertising:** The marketing and advertising industry can leverage facial recognition algorithms to target specific audiences with highly relevant and customized ads. ## Related on Trend Hunter - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Airline-Inspired Bespoke Vehicles](https://www.trendhunter.com/trends/airline-seat-specification.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Human-Like Automotive Assistants](https://www.trendhunter.com/trends/mbux-virtual-assistant.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [GenAI Car Marketplace Ads](https://www.trendhunter.com/trends/carro-surprisingly-short.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md)