# Brand-Commissioned Modern Art Nike Commissions Artworks to Go with Its Inspirational Launch By Kalin Ned | Published 2019-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inspirational-launch References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-max-270-react-art-commission/) & [nike](https://www.nike.com/ca/?CP=EUNS_AFF_AWIN_CA_78888&awc=16331_1564060708_00da2d2bbf57d9bbdd71d6b0d06acad2) The inspirational launch of the Air Max 270 React series is amplified through a deeper immersion into the world of modern art. Earlier this year, the footwear giant tapped a number of artists to create a range of [bespoke sneakers](https://www.trendhunter.com/trends/metropole-seoul-derby) that would add a sophisticatedly creative twist to the world of shoe design. While the result is mesmerizing and unique, [Nike](https://www.trendhunter.com/trends/airimagination) does not stop there. Instead, the brand supplements its inspirational launch with a series of paintings, commissioned to match the sneakers themselves. The styles include Moses Adesanya's [Bauhaus](https://www.trendhunter.com/trends/ciga-design-hunter-series)-inspired model, Jasmin Sehra's Geometrically informed one, the Mid-Century classic by Denzel Kessie, a Psychedelic silhouette by HAM the illustrator, an Impressionist touch from Koby Martin, the American Modern rendition by Kingsley Nebechi, and finally the Optical by Erin Aniker. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Brand-commissioned Modern Art:** Opportunities exist for brands to collaborate with artists and commission modern artworks to enhance product launches and create unique consumer experiences. - **Bespoke Sneaker Design:** The integration of bespoke sneaker design with modern art offers disruptive innovation opportunities for shoe brands to differentiate themselves in the market. - **Art-inspired Product Marketing:** Brands can leverage art-inspired product marketing strategies to create a deeper emotional connection with consumers and enhance their brand perception. ### Industries Being Reshaped - **Fashion & Footwear:** The fashion and footwear industry can explore collaborations with artists to incorporate modern art elements into their products for a unique selling proposition. - **Art & Design:** Art and design industries can benefit from the increased demand for commissioned artworks, offering artists new opportunities for collaboration and exposure. - **Marketing & Advertising:** The marketing and advertising industry can embrace art-inspired campaigns to create memorable and engaging brand experiences that resonate with consumers. ## Related on Trend Hunter - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Plush Textural Artful Sneakers](https://www.trendhunter.com/trends/jordan-3.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Pop Art-Inspired Technical Sneakers](https://www.trendhunter.com/trends/hiroshi-nagai.md) - [Sporty Vibrant Collaborative Socks](https://www.trendhunter.com/trends/everyday-sock.md)