# Branded Insomnia Chat Bots Casper Mattress' 'Insomnobot-3000' Helps People who Can't Sleep By Joey Haar | Published 2016-09-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/insomnobot3000 References: [lifehacker](http://lifehacker.com/insomnobot-is-a-chatbot-that-gives-you-something-to-do-1787091562) & [insomnobot3000](http://insomnobot3000.com/) Anyone suffering from frequent insomnia knows that, besides being tired all throughout the day, simply finding something to do while lying awake is frustrating, and the Insomnobot-3000 makes that task easier. Designed by mattress manufacturer Casper, a company that likely knows the ins and outs of insomnia, the chat bot helps to distract insomniacs during their sleepless nights. The Insomnobot-3000 only operates between the hours of 11pm and 5am, giving it the feel of a fellow insomniac commiserating about the travails of a broken body clock. The bot works through a phone number (rather than, say, Facebook Messenger,) and all users need to do is send a text to the dedicated line to receive an immediate response. Insomnobot-3000's AI is goofy and easily distracted, making it the perfect companion when minds wander in the wee hours. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Insomnia Chat Bots:** The development of smart chat bots that help insomniacs ease their way into sleep or stay occupied as they lay awake, could change the way companies approach sleep health solutions. - **AI-powered Sleep Aids:** The integration of AI with sleep health products could lead to more personalized and effective insomnia management tools. - **Text-based Sleep Therapy:** Incorporating chat bots as a component of online or app-based sleep therapy programs could increase engagement and accessibility for those seeking help with sleep disorders. ### Sectors Adopting This - **Mattress and Bedding:** Companies in this industry could explore developing smart sleep technologies in addition to traditional bedding products. - **Healthcare and Wellness:** Healthcare providers and wellness companies could incorporate chat bot technology in their sleep health programs to engage with patients and customers more effectively. - **Tech and Software Development:** Firms specializing in software development and AI could collaborate with healthcare and wellness companies to create more advanced sleep health solutions. ## Related on Trend Hunter - [Sleep Support Bedroom Robots](https://www.trendhunter.com/trends/smart-sleep-robot.md) - [Sleep Aid Apps](https://www.trendhunter.com/trends/sleep-reset.md) - [CBT-Focused Sleep Apps](https://www.trendhunter.com/trends/dawn-health-app.md) - [Digital Wind-Down Sleep Apps](https://www.trendhunter.com/trends/sleep-assistant.md) - [Sleep Therapy Apps](https://www.trendhunter.com/trends/sleepq-20.md) - [Baby Sleep Training Platforms](https://www.trendhunter.com/trends/babysleepbot.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [AI-Driven Mattress Systems](https://www.trendhunter.com/trends/aidriven-mattress.md) - [Personalized AI Sleep Stories](https://www.trendhunter.com/trends/sleep-story-generator.md)