# Insomnia-Inspired Photography 'Kamiel' by Studio Edelweiss Shows What the Elderly Do at Night By Lacey-Jane Walsh | Published 2013-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/insomnia-inspired-photography References: [photographyserved](http://www.photographyserved.com/gallery/Kamiel-the-insomniac/791212) The quirky and charming insomnia-inspired photography series called 'Kamiel' by [Studio Edelweiss](https://www.trendhunter.com/trends/studio-54) is about a man who can't sleep, and his fantastic late night adventures that result from it. These photographs showcases a lively old man in his pajamas and slippers as he takes the night by storm, such as playing cards to standing in a boxing ring. This unique series was created for a Belgian magazine called Goedele, which includes a nightlife section. This eccentric set of photographs perfectly embodies the sleepless life of a night owl. Kamiel, the man in these pictures, has bags under his eyes and a big smile on his face. Each of these wacky shots takes the viewer on a strange and spirited journey. There’s something about seeing an elderly man seize every waking moment that makes you want to get out and live life to the fullest. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Insomnia-inspired Photography:** Opportunity for photographers to capture unique and whimsical nighttime imagery that sparks imagination. - **Elderly Nightlife:** Opportunity to create engaging content and experiences tailored to the active and adventurous lifestyles of older adults. - **Embracing Aging:** Opportunity to challenge stereotypes and perceptions of aging by highlighting the vibrant and spirited lives of older individuals. ### Sectors Adopting This - **Photography:** Photographers can explore new creative approaches and storytelling techniques through insomnia-inspired photography. - **Media and Publishing:** Magazines and publications can create specialized content and sections that cater to the nightlife experiences and interests of older adults. - **Fashion and Lifestyle:** Brands can design and market pajamas and sleepwear that cater to the comfort and style preferences of elderly individuals. ## Related on Trend Hunter - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Fashion-Inspired Sleep Aid Campaigns](https://www.trendhunter.com/trends/sleep-aid1.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Sleep-Aiding Lava Lamp Concepts](https://www.trendhunter.com/trends/epy.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Sleep Support Fairy Tales](https://www.trendhunter.com/trends/sleepless-beauty.md)