# Yuzu Pale Ales Insight Garden Brewery's Range Includes a Japanese-Inspired Craft Beer By Jana Pijak | Published 2017-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/insight-garden References: [france44](https://www.france44.com/insight-garden-of-the-hell-chicken-yuzu-pale-ale) & [instagram](https://www.instagram.com/insightbrewing/) Insight Garden is a brewery known for a beer range that is globally inspired and locally crafted. In addition to best-selling beers like its '[Phantom Taxi' IPA](https://www.trendhunter.com/trends/empyrean-brewing) and 'Sunken City' -- a beer that features an unexpected mix of [saison and sauvignon blanc grapes](https://www.trendhunter.com/trends/kindred-spirits) -- the brand also carries a yuzu pale ale called 'Hell Chicken.' The pale ale is locally crafted in the heart of Minneapolis and boasts a bold flavor profile, provided by its unexpected fruit ingredient. Used vastly in Asian dishes, yuzu is a yellow fruit boasting a tart, citrus flavor. While its uses in Japanese and Korean cuisines are mostly centered around alcoholic and fermented drinks, it is also a go-to ingredient when creating desserts and sweet garnishes like marmalade. Insight Garden's yuzu pale ale boasts an unexpected flavor and makes the popular Japanese fruit more accessible to North American audiences. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Globally-inspired Craft Beers:** Creating craft beers that incorporate flavors and ingredients from different cultures presents disruptive innovation opportunities to cater to diverse consumer preferences. - **Unexpected Fruit Beers:** Developing beers that feature unconventional fruit ingredients, like yuzu, opens up disruptive innovation opportunities to create unique and flavorful brews. - **Local Craft Brewing:** Focusing on locally crafted beers, such as the yuzu pale ale produced in Minneapolis, enables disruptive innovation opportunities to connect with regional markets and emphasize community collaboration. ### Industries Being Reshaped - **Craft Brewing:** The craft brewing industry can explore incorporating globally-inspired flavors and ingredients, such as yuzu, to attract adventurous beer enthusiasts and differentiate their offerings. - **Alcoholic Beverage:** The alcoholic beverage industry can tap into the trend of unexpected fruit beers, like yuzu pale ale, to create innovative and refreshing options that appeal to a broader consumer base. - **Culinary and Food Manufacturing:** The culinary and food manufacturing industry can utilize yuzu and other unique fruit ingredients in product development to create distinctive flavors for alcoholic and non-alcoholic beverages, as well as desserts and garnishes. ## Related on Trend Hunter - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Sake-Infused Yuzu Spritzes](https://www.trendhunter.com/trends/something-nothing.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Citrusy Strawberry Gins](https://www.trendhunter.com/trends/japanese-yuzu-white-strawberry-gin.md) - [Recipe-Ready Yuzu Juices](https://www.trendhunter.com/trends/yuzu-juice.md) - [Yuzu-Infused Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/take-the-edge-off1.md) - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md)