# Illusionary Sportswear Ads The Insight Autumn 2013 Campaign is Inspired by Surrealism By Jana Pijak | Published 2013-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insight-autumn-2013 References: [oystermag](http://oystermag.com/exclusive-insight-autumn-2013-campaign) & [jeddcooney](http://www.jeddcooney.com/) The Insight Autumn 2013 ad campaign takes its visual inspiration from the [surrealist art movement](https://www.trendhunter.com/trends/paranoid-fw25). Photographer Jedd Cooney captures the illusionary image series for the label's latest lookbook. The photoshoot defies tradition and merges fantasy with a youthfully edgy air. Appealing to a young consumer, Insight's dreamlike visuals and expressive streetwear staples are displayed in an advertorial that also features half-bodied models who pose with floating hula hoop and basketball props. Gabby Westbrook-Patrick and Lindsay pose alongside co-stars Jake Gordon and Alex Smith while sporting contemporary [camo prints](https://www.trendhunter.com/trends/skylrk-camo), pattern-clashing pairings and oriental calligraphy logos. From [edgy basics](https://www.trendhunter.com/trends/day-3-capsule-2) to eccentric statement pieces, the Insight Autumn 2013 ad campaign is a youthful take on a popular surrealist aesthetic that plays with one's perception. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist-inspired Ad Campaigns:** Businesses can leverage the surrealism art movement to create visually stunning and captivating advertising campaigns that appeal to the younger demographic. - **Fantasy-fusion Fashion:** There is an opportunity for fashion brands to merge fantasy elements with edgy streetwear to create unique and expressive fashion pieces that resonate with the youth market. - **Illusionary Visual Marketing:** Using illusionary images and creative props in marketing materials can create a sense of intrigue and capture the attention of consumers, providing a disruptive and memorable marketing strategy. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can incorporate surrealism and fantasy-fusion elements in their campaigns to attract younger customers and differentiate themselves from competitors. - **Advertising and Marketing:** Advertising and marketing agencies can explore the use of illusionary visuals to create impactful and attention-grabbing campaigns for their clients, helping them stand out in a crowded marketplace. - **Photography and Creative Services:** Photographers and creative service providers can offer their expertise in capturing surreal and illusionary images for brands looking to create unique ad campaigns that resonate with the target audience. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)