# Musical Macro Captures 'Inside Instruments' by Bjoern Ewers is a Clever Ad Campaign By Rebecca Byers | Published 2012-03-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/inside-instruments-by-bjoern-ewers References: [thisiscolossal](http://www.thisiscolossal.com/2012/03/inside-instruments/) & [behance.net](http://www.behance.net/gallery/ART-DIRECTION-INSTRUMENTS-FROM-INSIDE/340016) Inside Instruments by Bjoern Ewers is a brilliant advertising campaign for the [Berlin Philharmonic Orchestra](https://www.trendhunter.com/trends/hands-on-light) that is an imaginative set of photographs taken on the inside of musical instruments. The perception of the series is hard to grasp at first due to the vast space in each photograph that makes it difficult to resize to better understand the proportions. Inside Instruments by Bjoern Ewers presents a view into the world on the inside of a violin, cello, flute and pipe organ, and are wonderfully done as they succeed in challenging the viewers perception, making a memorable campaign. Bjoern Ewers is a Berlin-based photographer who oversaw art direction for the intricately detailed campaign for the iconic philharmonic orchestra of Germany's capital city. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Advertising:** Opportunities to create memorable and engaging advertising campaigns by using unique perspectives or immersive experiences. - **Visual Perception:** Exploring the power of visual perception to challenge viewers and create a lasting impact through artwork. - **Artistic Collaboration:** Collaborations between photographers, artists, and organizations to create visually stunning and thought-provoking campaigns. ### Sectors Adopting This - **Advertising:** Innovations in advertising techniques and concepts to captivate audiences and leave a lasting impression. - **Photography:** Advancements in photography methods and technologies to capture unique and thought-provoking images. - **Music and Entertainment:** Exploration of creative ways to promote and showcase orchestras, musicians, and the world of music through visual mediums. ## Related on Trend Hunter - [Music-Centric Holiday Campaigns](https://www.trendhunter.com/trends/unwrap-expression.md) - [Artfully Engineered Luggage Designs](https://www.trendhunter.com/trends/ingenieurskunst.md) - [Water Movement Sculptural Instruments](https://www.trendhunter.com/trends/inner-waves.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Music-Inspired Chairs](https://www.trendhunter.com/trends/modern-chair1.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md)