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# Ultra-Hydrating In-Shower Body Moisturizers
Ro's Argan by Lush Blends Very Rich Butters

By Kalin Ned | Published 2022-08-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/inshower-body-moisturizer
References: [lushusa](https://www.lushusa.com/shower/body-butters-conditioners/ros-argan/9999907035.html)

Ro's Argan is an ultra-hydrating, in-shower body moisturizer. Developed by [Lush](https://www.trendhunter.com/trends/paddington-x-lush), the formula includes some of the brand's richest and most powerful butters.

In order to achieve an optimized moisturizer that will nourish even the driest of skin, Lush blends [cocoa, shea, and cupuacu butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter) along with brazil nut, almond, and argan oils. The self-preserving conditioner utilizes fair trade organic cocoa butter that is grown by farmers in eastern Congo and ethically sourced. In addition to the butters and oils that generously moisturize, condition, and protect one's skin, Lush infuses the in-shower body moisturizer with the alluring sweet lemon-rose fragrance of Rose Jam. This inclusion also has a soothing and calming effect on one's psyche.

Image Credit: Lush

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 22% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **In-shower Body Moisturizers:** More brands will develop in-shower body moisturizers with deep hydration formulas.
- **Fair Trade and Ethically Sourced Ingredients:** Brands will explore more fair trade and ethically sourced ingredients for in-shower body moisturizers or other similar products.
- **Fragranced Body Moisturizers with Skin-healing Benefits:** Body moisturizers with alluring fragrances and skin-healing effects such as calming and soothing properties will become more popular.

### Industries Being Reshaped

- **Skincare:** Skincare brands will seek to innovate with in-shower body moisturizers that offer more benefits and convenience.
- **Beauty and Personal Care:** The beauty and personal care industry will see a rise in interest for ethically sourced and natural ingredient products for in-shower body moisturizers.
- **Essential Oils and Fragrances:** More essential oil and fragrance brands will explore the benefits of using alluring and soothing fragrances in their products, particularly in in-shower body moisturizers.

## Related on Trend Hunter

- [Hydrating Argan Body Washes](https://www.trendhunter.com/trends/argan-body-wash.md)
- [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md)
- [Luxurious Hand Lotions](https://www.trendhunter.com/trends/luxurious-hand-lotion.md)
- [Oil-to-Milk Body Washes](https://www.trendhunter.com/trends/delicia-drench-shower-oil.md)
- [Almond-Packed Shower Creams](https://www.trendhunter.com/trends/almond-delicious-shower-cream.md)
- [Convenient Moisturizing Sprays](https://www.trendhunter.com/trends/body-oil-spritz.md)
- [Long-Lasting Hydration Creams](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane.md)
- [Moroccan Rose-Inspired Shea Scrubs](https://www.trendhunter.com/trends/moroccan-rose.md)
- [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md)