# Gen Z Hair Brands 'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression By Laura McQuarrie | Published 2019-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/insert-name-here References: [bustle](https://www.bustle.com/p/insert-name-here-is-the-gen-z-focused-hair-brand-from-two-former-colourpop-employees-17890611) & [inhhair](https://inhhair.com/collections/condensed) ‘Insert Name Here’ is a new venture from two former [ColourPop](https://www.trendhunter.com/trends/heart-to-get-valentines-day) employees that helps Gen Z consumers change the look of their hair in the same effortless way that makeup and nail colors can be used for [stylish self-expression](https://www.trendhunter.com/trends/main-character-hair). Celebrities and influencers can regularly be seen sporting [wigs and extensions](https://www.trendhunter.com/trends/wig-styling) to quickly change up their look without damaging their natural hair, and Insert Name Here gives young consumers the freedom to do the same—all without making a long-term hair commitment that involves permanent dye or scissors. The brand offers a variety of clip-in extensions to create “30-second long locks” and instant bangs, plus a variety of products with celebrity-inspired names like Kim, Demi and Ariana—which is naturally modeled after the artist’s signature high ponytail. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Clip-in Hair Extensions:** Opportunity for the development of innovative clip-in hair extensions that offer convenient and temporary hair transformations. - **Instant Bangs:** Disruptive potential in creating instant bangs that can be clipped in and easily removed for quick and temporary style changes. - **Celebrity-inspired Hair Products:** Potential for creating a line of hair products with celebrity-inspired names that appeal to Gen Z consumers seeking self-expression through their hair. ### Who This Affects Most - **Hair Extension Industry:** Opportunity for the hair extension industry to create clip-in extensions that cater to younger consumers looking for convenient and temporary hair transformations. - **Beauty and Fashion Industry:** Disruptive potential in the beauty and fashion industry to develop innovative instant bang products that allow for quick and easily removable style changes. - **Cosmetics Industry:** Potential for the cosmetics industry to expand into the hair product market by creating celebrity-inspired hair products that cater to Gen Z consumers seeking self-expression. ## Related on Trend Hunter - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [Clip-in Curtain Bangs](https://www.trendhunter.com/trends/clipin-bangs.md) - [Youthful Hair Mists](https://www.trendhunter.com/trends/scented-hair-and-body-mists.md) - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Textured Hair Extension Lines](https://www.trendhunter.com/trends/textured-clipin-hair.md) - [Hair Accessory Distribution Partnerships](https://www.trendhunter.com/trends/emi-jay.md) - [Co-Branded Frizz Control Kits](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit.md) - [Futuristic Headphone Attachments](https://www.trendhunter.com/trends/andaash.md)