# Insect-Infused Sushi Peter Yung Sells Insect Sushi that is Unrecognizably Buggy By Megan Facciuolo | Published 2014-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/insect-sushi References: [prevention](http://www.prevention.com/prevention-videos/weird-stuff-mandys-eating-cricket-mealworm-sushi) & [howdoyouroll](http://www.howdoyouroll.com) Raw fish is not always at the top of peoples' favorite foods lists, but with the recent expansion of the [sushi shops in North America](https://www.trendhunter.com/trends/sushi-momo) it has become more tolerable, especially in the form of a yummy, [tempura roll](https://www.trendhunter.com/trends/hot-hot-honey-roll) -- could people see insect sushi in the same way? Texas-based sushi chef Peter Yung, of Austin’s How Do You Roll, is testing this theory and introducing edible insect sushi to his customers. This new kind of sushi called 'Spicy Insectopia Roll' is full of creepy crawlies: from [mealworms to crickets](https://www.trendhunter.com/trends/cricket-jerky). However, according to taste tester Mandy of Prevention Magazine, you would never know that there are bugs in the roll based on your tastebuds alone. The rolls are made by frying up crickets in sesame oil and teriyaki, and rolled with seaweed, cucumber and jalapeño, topped with a trio of delectable sauce. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 48% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Edible Insects:** Opportunity to incorporate edible insects into different food products to introduce new flavors and sustainable protein sources. - **Alternative Sushi Ingredients:** Exploring unconventional ingredients for sushi rolls, such as insects, to create unique and adventurous dining experiences. - **Sustainable Cuisine:** Developing eco-friendly and sustainable food options, like insect sushi, to reduce environmental impact and promote ethical consumption. ### Who This Affects Most - **Food and Beverage:** Incorporating insects into various food products, including sushi, to meet the growing demand for alternative protein sources and innovative flavors. - **Restaurants and Catering:** Introducing insect-infused sushi rolls as a niche offering to attract adventurous food enthusiasts and differentiate from competitors. - **Sustainability and Environmental Services:** Providing consulting services and solutions to food businesses interested in incorporating sustainable ingredients, like edible insects, into their menu offerings. ## Related on Trend Hunter - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md) - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Spicy-Sweet Sushi Rolls](https://www.trendhunter.com/trends/honey-maple-smoked-salmon-roll.md) - [Hatch Chile Sushi Rolls](https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md)