# Insect-Proof Sleepwear 'We Drifters' Created Innovative Insect-Proof Outdoor Sleepwear By Colin Smith | Published 2021-11-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/insect-proof-sleepwear References: [springwise](https://www.springwise.com/innovation/fashion-beauty/bamboo-sleepwear-prevents-insect-bites?utm_source=rss&utm_medium=rss&utm_campaign=sleepwear-that-keeps-wearers-safe-from-insects) & [wedrifters](https://www.wedrifters.co.uk/) Founded by Naudia Salmon in 2019, 'We Drifters' has debuted a line of [insect-proof sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel). The sleepwear set, titled 'Anti-Insect Sleepwear,' includes pants, socks, a long-sleeve shirt, and a pillowcase that doubles as a storage bag. The sleepwear set is built out of lightweight bamboo fabric that has been infused with an anti-insect treatment, creating a barrier that protects against 90% of bugs. Naudia Salmon found that when they traveled to different countries and spent long periods of time outdoors, there were far too many bug bites. Additionally, Salmon did not enjoy using [traditional bug spray](https://www.trendhunter.com/trends/fumakilla-skin-vape) because of the smell, stickiness, and hassle of having to reapply. We Drifters Anti-Insect Sleepwear is the solution to all of these problems, making it a great product for campers and travelers alike. We Drifters is also committed to aiding in the fight against insect-born diseases, so $2 from each sale on its website will be donated to help end malaria. Image Credit: We Drifters ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Insect-proof Sleepwear:** The rising trend of insect-proof sleepwear that protects against bug bites creates opportunities for new products and technologies that incorporate insect-repellent properties. - **Anti-insect Treatment:** The increasing demand for anti-insect treatment in clothing can drive the development of insecticide-treated apparel for outdoor activities and fashion. - **Charitable E-commerce:** The trend of businesses integrating charitable donations into their e-commerce strategies provides opportunities for companies to promote social causes and increase customer loyalty. ### Industries Being Reshaped - **Outdoor Apparel:** The outdoor apparel industry has the potential to create insect-proof clothing with innovative designs and features that cater to adventurous customers. - **Travel and Tourism:** The travel and tourism industry can generate disruptive innovations by introducing insect-repellent fabrics not only for sleepwear, but also for luggage, backpacks, and other accessories. - **Pharmaceuticals:** The pharmaceutical industry could explore developing new insecticide treatments that are effective and safe for human use, offering a solution for insect-related health issues beyond traditional bug sprays. ## Related on Trend Hunter - [Bug-Banishing Camping Shelters](https://www.trendhunter.com/trends/hyperlite-bug-bivy.md) - [All-Encompassing Repellent Kits](https://www.trendhunter.com/trends/repellent-kit.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md) - [Odorless Insect Repellents](https://www.trendhunter.com/trends/mosquito-tick-repellent.md) - [Bug-Repelling Charm Collections](https://www.trendhunter.com/trends/charm-collection.md) - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md) - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Hybrid Sun-Protecting Insect Creams](https://www.trendhunter.com/trends/mosquitmed-sun-protection.md)