# Decadent Insect Cans This Dark Can Design Aims to Make Insect Food Seem Alluring By Laura McQuarrie | Published 2014-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/insect-food References: [lovelypackage](http://lovelypackage.com/sexy-food/) There are many parts of the world where indulging in insect food is the norm, however there are also some countries where this has not yet caught on. Sexyfood aims to change this, by presenting its [insect snacks](https://www.trendhunter.com/trends/cooper-street-snacks) as something that is luxurious and mysterious. In total, there are [28 different cans](https://www.trendhunter.com/trends/gourmet-tinned-fish) containing a different kind of insect, which is represented on each of the cans with a shiny letter in gold. There are [different sauce types](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging) as well, and this is communicated in a more subtle way with a different geometric pattern. Without looking too closely at the labels, one of the only indicators that there are bugs inside of the cans is the "x" in the word "Sexyfood," which has been shaped to look like a creepy crawly spider. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Insect Snacks:** Disruptive innovation opportunity: Tap into the growing market for exotic and unique food experiences by creating insect snacks positioned as luxury items. - **Mysterious Packaging Design:** Disruptive innovation opportunity: Develop innovative packaging designs that evoke curiosity and intrigue, enticing consumers to try unconventional food products like insect snacks. - **Creative Branding for Insect Foods:** Disruptive innovation opportunity: Create compelling branding strategies that reframe insect food as an exciting and fashionable culinary choice, appealing to adventurous eaters. ### Sectors Adopting This - **Gourmet Food and Snacks:** Disruptive innovation opportunity: Introduce insect-based snacks to the gourmet food market, capitalizing on the growing interest in unique and high-quality food experiences. - **Packaging and Labeling:** Disruptive innovation opportunity: Develop innovative packaging solutions for unconventional food products, such as insect snacks, to enhance their appeal and consumer perception. - **Food Marketing and Branding:** Disruptive innovation opportunity: Partner with food marketing and branding agencies to create strategic campaigns that transform the perception of insect food, making it more appealing and mainstream. ## Related on Trend Hunter - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Conveniently Canned Snack Products](https://www.trendhunter.com/trends/chillo-foods-snack-products.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)