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# Insect-Infused Energy Bars
These Insect Energy Bars Incorporate Ingredients Like Matcha & Coffee

By Laura McQuarrie | Published 2020-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/insect-energy
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2020/us/exhibitors/view/14794) & [insnack.de](http://www.insnack.de)

Insnack's Insect Energy Bars merge popular ingredients with edible insects, offering an approachable introduction to the practice of eating bugs as a sustainable source of protein. Some of the varieties available include beloved additions like [coffee and antioxidant-rich matcha](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection), plus other ingredients like nuts and dried fruits to create a balance of proteins, fiber and valuable unsaturated fatty acids for satiating on-the-go snacking.

These cricket flour-based bars spotlight insects as a source of protein, as Insnack notes that crickets "contain up to 70% protein and are therefore an environmentally friendly source of animal protein." The colorfully designed wrappers for the [grab-and-go energy bars](https://www.trendhunter.com/trends/eatfit) include abstract insect-shaped cutouts to indicate that they are made with cricket flour.

Image Credit: Insnack

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 66% | Activity: 55% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Insect-based Food Products:** There is an opportunity for businesses to incorporate edible insects into more food products as a sustainable source of protein.
- **Sustainable Snacking:** Consumers are increasingly interested in snacking options that offer a balance of proteins, fiber, and valuable unsaturated fatty acids.
- **Creative and Informative Packaging:** There is a growing trend towards colorful and abstract packaging designs that provide information about the ingredients and sourcing of food products.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can explore incorporating insect-based ingredients into products to meet the increasing demand for sustainable and protein-rich snacks.
- **Sustainability:** The sustainability industry can partner with food companies to promote and educate consumers on the benefits of incorporating insect-based protein into their diets.
- **Design:** The design industry can create eye-catching and informative packaging that appeals to consumers who are interested in sustainable and unique food products.

## Related on Trend Hunter

- [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md)
- [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md)
- [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md)
- [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md)
- [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md)
- [Nourishing Energy Squares](https://www.trendhunter.com/trends/quantum-energy-squares.md)
- [Energy-Boosting Snack Bars](https://www.trendhunter.com/trends/caffeinated-energy-bar.md)
- [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md)
- [Plant-Powered Caffeinated Snack Bars](https://www.trendhunter.com/trends/caffeinated-snack-bar.md)
