# Insectvertising The Fly Way to Get Your Message Across By Rainer Takahashi | Published 2009-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insect-advertising References: [youtube](http://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded) Just when you thought the world was finally running out of places to put advertising messages, a team in Germany has found a way to tie [small paper ads](https://www.trendhunter.com/trends/mini-media) on to insects, specifically flies. These inset advertising ads and string (or leash) are light enough for the insects to carry around and are virtually impossible to ignore. This [guerrilla tactic](https://www.trendhunter.com/trends/dreamies-treats) could open up a whole new way for marketers to spread their messages, although no initial costs were revealed. Only one question remains… What will [insect activists](https://www.trendhunter.com/trends/zero-bugs) think? ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 38% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Insectvertising:** Insectvertising is a disruptive innovation opportunity that allows marketers to spread their messages through small paper ads tied to insects. - **Guerrilla Advertising:** Guerrilla Advertising presents a disruptive innovation opportunity for marketers to utilize unconventional methods, such as tying ads to insects, to capture attention. - **Unconventional Marketing Tactics:** Unconventional Marketing Tactics provide a disruptive innovation opportunity for marketers to explore unique ways, like attaching ads to insects, to reach their target audience. ### Industries Being Reshaped - **Advertising:** The Advertising industry can explore disruptive innovation opportunities by incorporating insectvertising as a novel way to deliver promotional messages. - **Entomology:** The Entomology industry can leverage the concept of insectvertising to develop new research and applications in studying insect behavior and communication. - **Activism:** The Activism industry could react to the emergence of insectvertising and explore potential disruptive innovations in campaigning and raising awareness. ## Related on Trend Hunter - [Beer Can Mosquito Traps](https://www.trendhunter.com/trends/coors-light-can.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Flowable Pest Bait](https://www.trendhunter.com/trends/advion-microflow.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Bug-Like Flying Robots](https://www.trendhunter.com/trends/micro-insect-robot.md) - [Paper-Based Mosquito Repellents](https://www.trendhunter.com/trends/paperbased-mosquito-repellent.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Insect-Targeted Meatballs](https://www.trendhunter.com/trends/seedballs.md)