# Puffed Supergrain Snacks The Insane Grain Snacks are Flavorful and Rich in Nutrients By Michael Hemsworth | Published 2020-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/insane-grain References: [conveniencestore](https://www.conveniencestore.co.uk/grocery-and-snacks/insane-grain-snacks-target-health-conscious-consumers/605241.article) & [insanegrain](https://insanegrain.co.uk) The [Insane Grain](https://www.trendhunter.com/trends/insane-kane-strikin-hot-crisps) snacks are a premium snack option for consumers who are looking for a beneficial way to stave off hunger in a nutritious manner. The snacks are made with sorghum, which is naturally rich in iron, potassium, B vitamins, folic acid and fiber. The ingredient is also reported to help promote better gut health and deliver greater antioxidant benefits than pomegranates and blueberries. The [puffed snacks](https://www.trendhunter.com/trends/tasty-vibes) will come in 24 gram bags in flavors including Salt & Vinegar, Cheese and Salted Caramel, which are all [gluten-free, vegan](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs) and under 100 calories per bag. Co-Founder Nigel Parrot spoke on the Insane Grain snacks saying, "I am thrilled to begin a new journey with Rushina Shah on the development of this new powerhouse of a snack brand - Insane Grain. We have carefully built the brand to appeal to as many people as possible so all can benefit from the benefits of sorghum.” ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Supergrain Snacks:** The rise of supergrain snacks presents an opportunity for innovative brands to create flavorful and nutrient-rich snack options. - **Nutritious Convenience:** Consumers' increasing demand for convenient yet healthy snacks creates a market for innovative products like Insane Grain snacks. - **Gut Health Focus:** The emphasis on gut health presents an opportunity for food brands to develop snacks that promote digestive well-being, like Insane Grain snacks made with sorghum. ### Where This Applies - **Health Food Industry:** The health food industry can tap into the growing demand for nutrient-rich and convenient snacks by offering innovative supergrain options. - **Plant-based Food Industry:** The plant-based food industry can capitalize on the demand for vegan snacks by developing flavorful and nutrient-rich options like Insane Grain snacks. - **Snack Food Industry:** The snack food industry can embrace the trend of nutritious snacking by producing innovative, low-calorie options like Insane Grain puffed snacks. ## Related on Trend Hunter - [Footballer-Approved Sorghum Snacks](https://www.trendhunter.com/trends/insane-kane-strikin-hot-crisps.md) - [Sustainable Sorghum Snacks](https://www.trendhunter.com/trends/sorghum-snacks.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Low-Salt Multigrain Snack Crisps](https://www.trendhunter.com/trends/pringles-multigrain.md) - [Crunchy Nut-Free Snack Products](https://www.trendhunter.com/trends/proper-crunch-corn.md) - [Crispy Super-Grain Cereals](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays.md) - [Corn-Free Popcorn-Like Snacks](https://www.trendhunter.com/trends/cob-snacks.md) - [Globally Inspired Better-For-You Snacks](https://www.trendhunter.com/trends/globally-inspired-betterforyou-snack.md)