# Beauty Wellness Supplements INRYU is a New Inner Beauty Brand to Support Health Consciousness By Laura McQuarrie | Published 2021-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inryu References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Shiseido_taps_into_Chinas_wellness_market_with_new_supplement_brand/180446) & [corp.shiseido](https://corp.shiseido.com/en/news/detail.html?n=00000000003245) INRYU is a new [inner beauty brand](https://www.trendhunter.com/trends/jupiter-neurosciences) from [Shiseido](https://www.trendhunter.com/trends/shiseidos-new-drink-format) that supports rising health consciousness in consumers. As the brand describes, "the 'inner beauty' category including methods such as adjusting eating habits and sleeping to improve the overall health of the skin is getting more and more attention." The new personal beauty wellness company is set to launch with a trio of products: Advanced Radiance, Night Ritual+ and Laser Refine. These [supplements help to support daily well-being](https://www.trendhunter.com/trends/orange-naturals) and radiance and the first products from the brand recently make their debut at the China International Import Expo. Shiseido developed this new brand by collecting, analyzing and testing consumer insights and combining the findings with Shiseido’s expertise in areas such as blood vessels research, ingredient development and emotional value development. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 80% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inner Beauty Supplements:** INRYU's supplements promote inner beauty and overall health, tapping into the rising trend of health consciousness. - **Personalized Wellness Products:** Shiseido's INRYU brand used consumer insights to create personalized supplements, highlighting the trend towards customization in the wellness industry. - **Beauty Sleep Aids:** INRYU's Night Ritual+ supplement helps improve sleep and overall skin health, addressing the growing trend of sleep-aid products in the beauty and wellness industry. ### Who This Affects Most - **Beauty Supplements:** INRYU's launch of new inner beauty supplements taps into the growing beauty supplement market. - **Wellness Industry:** INRYU's focus on promoting well-being and overall health in its supplements aligns with the thriving wellness industry. - **Consumer Health Products:** Shiseido's use of consumer insights and data analysis to create INRYU highlights opportunities for disruptive innovation in the personalized consumer health product space. ## Related on Trend Hunter - [Ingestible Beauty Brands](https://www.trendhunter.com/trends/true-rx.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Japanese-Inspired Beauty Products](https://www.trendhunter.com/trends/iki-skin-care.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Fermented Rice-Extract Skincare](https://www.trendhunter.com/trends/miracle-broth-collection.md) - [Exclusive Retailer Beauty Supplements](https://www.trendhunter.com/trends/nourished-products.md) - [Wellness-Boosting Beauty Shots](https://www.trendhunter.com/trends/beauty-shot.md)