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# Cork Board Backpacks
INROU Preserves Food and is the Perfect Fashionable Picnic Accessory

By Simal Yilmaz | Published 2013-04-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/inrou
References: [artnau](http://www.artnau.com/2013/04/inrou/) & [ryosukefukusada](http://ryosukefukusada.com/projects/12/)

This INROU backpack was a contestant for the future of cork applications competition promoted by Corticeira AMORIM and Domaine the Boisbuchet.

The gorgeous dark blue, which accompanies this design, is a fantastic complement to the cork board with hopefully many more others to come.

The name INROU comes from a “[traditional Japanese pocket box](https://www.trendhunter.com/trends/randoseru) used in the ancient times to carry medicines and small objects,” explains the designers. Rui Pereira and Ryosuke Fukusada had been inspired by this fascinating tradition and combined it with the traditional Portuguese ‘tarro,’ which is a [cork container](https://www.trendhunter.com/trends/korka) that was used by the natives to preserve food.

Preserving and sturdy, the [cork board backpack](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) is an ideal picnic accessory that will maintain a visionary fashion statement.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 80% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Cork Applications:** Opportunity to explore innovative uses of cork in various industries.
- **Fashionable Accessories:** Disruptive potential in creating sustainable and stylish fashion accessories.
- **Picnic Essentials:** Market opportunity to develop innovative and eco-friendly picnic accessories.

### Where This Applies

- **Fashion:** Fashion industry can leverage cork materials to create unique and sustainable products.
- **Food Preservation:** Innovations in cork containers for food preservation can disrupt the packaging industry.
- **Outdoor Recreation:** Opportunity to develop eco-friendly and functional picnic accessories in the outdoor recreation industry.

## Related on Trend Hunter

- [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md)
- [Versatile Cork-Producing Companies](https://www.trendhunter.com/trends/cork-as-a-material.md)
- [Sustainable Waterproof Cooking Apparel](https://www.trendhunter.com/trends/waterproof-cork-apron.md)
- [Eco Cork Organizers](https://www.trendhunter.com/trends/cork-box.md)
- [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md)
- [Stylish Poppy-Inspired Cooler Bags](https://www.trendhunter.com/trends/poppy-collection.md)
- [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md)
- [Samurai-Inspired Dynamic Backpacks](https://www.trendhunter.com/trends/randoseru.md)
- [Grainy Cork Furniture Capsules](https://www.trendhunter.com/trends/clover-collection-2.md)
