# Virtual Reality Hotel Experiences This Futuristic In-Room Entertainment System Markets Luxury By Charlotte Joyce Kidd | Published 2015-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/inroom-entertainment References: [venturebeat](http://venturebeat.com/2015/09/09/marriott-hotels-teams-up-with-samsung-to-let-guests-order-virtual-reality-headsets-to-their-rooms/) & [news.marriott](http://news.marriott.com/2015/09/marriott-hotels-introduces-the-first-ever-in-room-virtual-reality-travel-experience-.html) This brilliant move by [Marriott](https://www.trendhunter.com/trends/honeywell-and-marriott) brings the latest in film and gaming technology into the realm of in-room entertainment. As of late, Marriott has been staying ahead of the curve of multimedia and technology in order to offer the best possible in-room entertainment. The international hotel chain already partners with [Netflix](https://www.trendhunter.com/trends/gray-man) to offer unlimited streaming of Netflix's film and television library to its guests. Marriott has used a virtual reality 4D "teleporter" booth to advertise its travel experiences by offering passers-by virtual tours of Hawaii and London. Now, Marriott is bringing virtual reality to its in-room entertainment systems. Marriott guests will be able to summon a VR headset to their rooms as part of their included in-room entertainment package. Simultaneously, Marriott is launching a series of "virtual postcards" which offer encapsulated experiences of exotic destinations: for example, a tour of an ice cream shop in Rwanda. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality in Hotels:** The integration of virtual reality technology in hotel rooms presents disruptive innovation opportunities for enhancing the in-room entertainment experience. - **Virtual Reality Postcards:** The use of virtual reality postcards allows for immersive experiences of exotic destinations, creating new opportunities for travel marketing and storytelling. - **Virtual Reality Partnerships:** Collaborations between hotels and virtual reality content providers open up opportunities for unique and engaging in-room entertainment offerings. ### Sectors Adopting This - **Hospitality:** The use of virtual reality in hotels can revolutionize the hospitality industry by providing guests with immersive and interactive experiences. - **Travel and Tourism:** Virtual reality postcards offer a new way for travel and tourism companies to showcase destinations and attract potential customers. - **Entertainment:** Virtual reality integration in in-room entertainment systems can transform the entertainment industry by offering a more immersive and interactive viewing experience. ## Related on Trend Hunter - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Tech-Enabled Room Control Systems](https://www.trendhunter.com/trends/honeywell-and-marriott.md) - [Digital Vacation Experiences](https://www.trendhunter.com/trends/fantasyland-hotel.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Culturally Immersive Vacay Destinations](https://www.trendhunter.com/trends/the-marriott-vacation-clubs.md) - [Metaverse-Enabled Cruise Ships](https://www.trendhunter.com/trends/celebrity-cruises-1.md)