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# Gritty Urban Retrography
Inpaichthys Kerri 2010 Downtown Shoot Channels the Greaser Spirit

By Alex Scott | Published 2010-03-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/inpaichthys-kerri-2010-downtown
References: [hypebeast](http://hypebeast.com/2010/03/inpaichthys-kerri-2010-springsummer-downtown-photoshoot/) & [taromizutani.org](http://taromizutani.org)

It's always great to see a well-done [pseudo time period photography collection](https://www.trendhunter.com/trends/summer-dreaming-collection). When done right, it creates a feeling of nostalgia and lets you relive that era, even if you never lived it in the first place. The Inpaichthys Kerri 2010 Downtown photoshoot immediately brings to mind a time of [greasers and fast top Cadillacs](https://www.trendhunter.com/trends/hollywood-breakfast-club).

Taken by Taro Mizutani, the pictures in the Inpaichthys Kerri 2010 Downtown photoshoot blend [modern fashion with vintage styles](https://www.trendhunter.com/trends/reebok-x-kodak), creating an entirely new time period. I don't know about you but this shoot gives me the urge to slick back the hair, lean against a wall and chew on a toothpick.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Retro Fashion Photography:** Creating new time periods by blending modern fashion with vintage styles presents an opportunity for disruptive innovation in the fashion and photography industries.
- **Nostalgia Marketing:** Using pseudo time periods to create a feeling of nostalgia presents an opportunity for disruptive innovation in marketing and advertising.
- **Greaser Culture Resurgence:** The popularity of greaser-inspired pseudo time periods presents an opportunity for disruptive innovation in the music, fashion, and entertainment industries.

### Who This Affects Most

- **Fashion:** Blend modern and vintage styles to create new time periods in fashion photography.
- **Photography:** Create nostalgia by using pseudo time periods in fashion photography.
- **Marketing:** Create a feeling of nostalgia to attract consumers through marketing and advertising.

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