# AR-Based Jewelry Software Inova Developed an Augmented Reality Visual of On-Hand Jewelry By Amy Duong | Published 2019-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/inova References: [timesofisrael](https://www.timesofisrael.com/startup-molds-artificial-reality-with-jewelry-for-visual-online-shopping-spree/) Inova is a startup company based in Isreal and it recently launched a special software powered by [augmented reality technology](https://www.trendhunter.com/trends/ar-tryon). The main concept that this development is used for is to essentially give those a more realistic look of on-hand wedding rings. This allows customers to buy jewelry more confidently from online retailers as it features a more efficient look of products. The company worked together with the [Isreal Diamond Exchange](https://www.trendhunter.com/trends/vegan-steakhouse) that gives customers the ability to get a better look of the product on their hands. Earlier this year, the Israel Diamond Exchange also launched a special cryptocurrency to increase trade overall and make sure that the transaction process is both efficient and transparent. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality in Jewelry:** The use of augmented reality technology in the jewelry industry allows for a more realistic representation of on-hand jewelry products. - **Enhancing Online Jewelry Retail:** The development of AR-based jewelry software enhances the online shopping experience, giving customers a more confident and efficient way to purchase jewelry from online retailers. - **Efficient Transaction Processes in Jewelry Trade:** The implementation of cryptocurrency by the Israel Diamond Exchange aims to increase trade efficiency and transparency in the jewelry industry. ### Where This Applies - **Jewelry:** The jewelry industry can leverage augmented reality technology to enhance the shopping experience and increase customer confidence in online purchases. - **E-commerce:** The e-commerce industry can benefit from the use of AR-based jewelry software, providing customers with a more immersive and realistic shopping experience. - **Blockchain and Cryptocurrency:** The implementation of cryptocurrency by the Israel Diamond Exchange highlights opportunities for disruption and innovation in the blockchain and cryptocurrency space in the jewelry trade. ## Related on Trend Hunter - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [AI-Assisted Jewelry Design Apps](https://www.trendhunter.com/trends/blng.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AI Jewelry Sales Assistants](https://www.trendhunter.com/trends/tacori-product-recommendations.md) - [AR Try-On Technologies](https://www.trendhunter.com/trends/ar-tryon.md) - [AR-Enabled E-Commerce Products](https://www.trendhunter.com/trends/aritize-configurator.md) - [AR Coronation Crowns](https://www.trendhunter.com/trends/british-crown-jewels.md)