# Fairy Tale-Inspired Flats inooknit Launches the Whimsical 'Alice in Wonderland' Collection By Kanesa D | Published 2022-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/inooknit References: [hypebae](https://hypebae.com/2022/7/inooknit-sustainable-shoe-brand-alice-in-wonderland-collection-campaign-release) & [inooknitshoes](https://www.inooknitshoes.com/en/) inooknit has unveiled its new footwear collection titled ‘Alice in Wonderland.’ The collection takes cues from Lewis Carroll’s famous story, offering seven footwear styles inspired by the magical tale. The release comprises the ‘Alice’ flats, ‘Poker Face’ mules, ‘Playing Hearts’ flats, ‘Rabbit Hole’ flats, ‘Marshmallow’ flats, ‘Wonderland’ flats, and ‘Cheshire Cat’ flats. The collection highlights the ‘Alice’ flats, sharing a pair of Mary Jane-style shoes with a pointed toe and delicate ruffling. The ‘Rabbit Hole’ flats use spades, diamonds, and hearts in a bold red shade, and the ‘Cheshire Cat’ uses a wavy purple zebra-stripe print with pink straps. The remaining silhouettes boast unique qualities inspired by the characters and themes from the iconic fairy tale. The ‘Alice in Wonderland' collection is available on inooknit’s website. Image Credit: inooknit ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 29% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Whimsical Fashion:** The trend of fairy tale-inspired fashion provides an opportunity for designers to create playful and imaginative clothing that appeals to customers' nostalgic desires for fantasy and whimsy. - **Character-inspired Collections:** Creating collections inspired by beloved fictional characters or stories can be a successful marketing strategy for brands looking to build a connection with consumers through shared narratives and experiences. - **Alternative Flats Designs:** inooknit’s Alice in Wonderland collection demonstrates the potential for alternative and creative designs in the flat shoe market. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can take advantage of the whimsical trend to provide customers with unique clothing options that stand out and capitalize on nostalgic appeal. - **Footwear Design:** Designers of shoes, particularly flat shoes, can create innovative designs that use unconventional materials such as bright colors and prints inspired by beloved stories and characters. - **Marketing and Advertising:** Marketing and advertising agencies can work with brands to create campaigns that tap into customers' nostalgia and love of fictional narratives and character-driven stories. ## Related on Trend Hunter - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md) - [Whimsical Film-Based Clogs](https://www.trendhunter.com/trends/wicked-x-crocs.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Whimsical Halloween Decor Ranges](https://www.trendhunter.com/trends/michaels-alices-adventures-collection.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md)