# Surrealist Accessory Ads Ino Zeljak's She She Lee Necklaces Campaign is Artistically Themed By Jana Pijak | Published 2015-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ino-zeljak-1 References: [fubiz.net](http://www.fubiz.net/2015/03/29/campaign-for-sheshe-lee-necklaces/) & [behance.net](https://www.behance.net/izeljak) This ad campaign for She She Lee necklaces draws inspiration from Surrealist art imagery and is the work of Ino Zeljak, a talented photography student that is based in Croatia. She She Lee's [ethnic jewelry pieces](https://www.trendhunter.com/trends/pretty-weird) all make a statement and range from monochromatic to vibrantly hued designs. Playing with light and shadow, this [She She Lee campaign](https://www.trendhunter.com/trends/empowering-jewelry-campaign) puts the brand's unique accessories on display and boasts a backdrop that conceals models' faces in order to purely shine a spotlight on their accessories. Capturing only the neck area of a model's body, each of Ino Zeljak's images are captivating, vibrant and fashion-forward. Paying homage to the [surrealist art movement](https://www.trendhunter.com/trends/salvador-dal-collection), these portraits boast a vintage quality and will draw their viewer in with their visuals. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Surrealist Advertising:** The use of surreal art imagery in advertising to create captivating and visually stunning campaigns. - **Ethnic Jewelry:** The rising trend of incorporating traditional and ethnic jewelry designs in modern fashion statements. - **Minimalistic Portraiture:** The use of minimalistic portraiture in advertising campaigns to focus solely on the product. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate ethnic jewelry and surrealist advertising to create unique and captivating campaigns. - **Photography:** The rising trend of minimalistic portraiture in advertising campaigns presents a new opportunity for photography businesses to showcase their skills. - **Art and Design:** The use of surrealism in advertising campaigns can create a bridge between art and fashion, bringing together two industries. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Painter-Themed Charm Necklaces](https://www.trendhunter.com/trends/day-at-the-museum.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)