Voga Italia is one of several wine makers differentiating their product positioning by packing wine in innovative new bottles. The $15 Voga Pino Grigio is shown here in its stylish glass container. Voga has been getting press recently as the company has started to advertise in fashion magazines such as Vogue.
Implications - The crowded alcoholic beverage market has always relied on packaging to set brands' products apart. Some companies are pushing this theme even further by abandoning traditional bottle forms in favor of aesthetically pleasing designs. This bottle, for example, is a neckless wine bottle in a cylindrical shape. Companies can take advantage of this opportunity by packaging products in innovative or unusual ways.
Innovative Wine Bottles by Voga Italia
More Stats +/-
50 Gifts for Art Lovers
Top 30 Watch Trends in November
Customer Experience-Focused Retail Stores
Culturally Rich Fashion Collections
Chic Healthy Vegetarian Restaurants
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Innovative Wine Bottles By Voga Italia
- By: Jeremy GutscheMay 26, 2006 Updated: Apr 14 2011