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# Ethical Coffee-Made Sunglasses
Ochis Develops a Pair of Innovative Sunglasses with Coffee & Flax

By Kalin Ned | Published 2018-07-19 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-sunglasses
References: [ochis.ua](http://ochis.com.ua/en/ochis-coffee)

When one speaks of innovative sunglasses in the context of today, the consumer envisions a futuristic design or a high-tech embellishment of sorts. Forward-thinking company Ochis has a different vision, however.

Founded by Maxim Gavrilenko, the brand embraces reusable organic materials as an alternative to plastic. The result is a line of innovative sunglasses with a frame that boasts the use of coffee and flax. The process of assembly is fairly straightforward but incredibly interesting. Orchis glues the organic ingredients together with a soybean oil-based glue. The silhouette is then processed through a digital mechanism with mathematical precision. Finally, the ecologically friendly innovative sunglasses are shaped and perfected by hand. As an added bonus, the frame is biodegradable and can serve as a nutritious boost to soil or water.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 62% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Organic Materials:** Exploring the use of organic materials in the production process to create sustainable products.
- **Circular Economy:** Adopting a circular economy approach to create innovative products through the use of renewable materials.
- **Sustainable Fashion:** Creating sustainable fashion products that are both stylish and good for the environment.

### Sectors Adopting This

- **Eyewear Industry:** Sustainability-focused eyewear brands can develop eco-friendly and biodegradable sunglasses with innovative materials.
- **Fashion and Apparel Industry:** Incorporating organic materials and adopting a circular economy approach can create disruptive innovation opportunities in the fashion and apparel industry.
- **Environment and Agriculture Industry:** The use of biodegradable materials in products can create innovative solutions for sustainability in the agriculture and environment industry.

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