# Innovative Fragrance Courtney Scharf Explores the Future of Fragrance By Alyson Wyers | Published 2014-07-15 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-fragrance References: [youtu.be](http://youtu.be/VLUxECdVqQA)  If you find you are particularly sensitive to smell or just really enjoy a better smelling life, these innovative fragrance options will likely interest you. Trend Hunter Research Advisor and Editor Courtney Scharf discusses the way fragrance is moving into the future through retail, hospitality and unusual scents. From personal fragrance-finding stores to [multi-sensory scented cocktails](https://www.trendhunter.com/trends/mega-experience-center), people across a variety of industries are using scents in new ways. Whether you take a personality quiz to determine which [custom perfume](https://www.trendhunter.com/trends/bespoke-scent-builder) is the one for you, or you want an unusual scent like Play-Doh, innovative fragrance takes many forms. Demeter is one company ahead of this trend, as they regularly release unconventional scents. It's no secret that smell impacts the way we taste and experience food either, which is why Berlin's Ritz-Carlton is experimenting with their cocktails' fragrance. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Editor Picks](https://www.trendhunter.com/editorpicks) ## Key Themes ### Key Themes Behind This Trend - **Personal Fragrance-finding Stores:** Opportunity to create personalized fragrance experiences through interactive stores. - **Multi-sensory Scented Cocktails:** Chance to combine fragrance and taste by incorporating scents into cocktail experiences. - **Unconventional Scents:** Potential to disrupt the fragrance industry by introducing non-traditional and unique scents. ### Where This Applies - **Retail:** Retailers can capitalize on the trend by offering personalized fragrance-finding experiences. - **Hospitality:** Hotels and bars can enhance customer experiences by incorporating multi-sensory scented cocktails. - **Fragrance:** Fragrance companies have the opportunity to innovate by creating unconventional scents for different purposes. ## Related on Trend Hunter - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [AI-Generated Home Fragrances](https://www.trendhunter.com/trends/aigenerated-fragrance.md) - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Virtual Fragrance Workshops](https://www.trendhunter.com/trends/scentbird-academy.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)