# Serum-Like Foundations Shiseido Launches an Innovative Foundation—the RevitalEssence Skin Glow By Kalin Ned | Published 2023-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-foundation References: [shiseido](https://www.shiseido.com/ca/en/revitalessence-skin-glow-foundation-8000000019342.html)  Beloved science-backed beauty brand [Shiseido](https://www.trendhunter.com/trends/serum-foundations) recently launched an innovative [foundation that feels like a serum](https://www.trendhunter.com/trends/gno-serum-foundation) and delivers multiple benefits to one's skin. Dubbed the 'RevitalEssence Skin Glow Foundation,' the skincare-active foundation offers [buildable medium coverage](https://www.trendhunter.com/trends/foundation-coverage) and yields noticeable improvements to bare skin within a week. The formula effortlessly glides onto the skin, providing a radiant makeup finish lasting 12 hours. Shiseido's innovative foundation is also quick to even out skin tone, minimize the appearance of pores, and deliver 24-hour hydration. This multitude of benefits is possible thanks to the inclusion of Fermented Kefir+ and Niacinamide. While the former ingredient acts as a prebiotic to promote a healthy microbiome, the latter helps smooth and improve the skin's complexion. Shiseido offers its RevitalEssence Skin Glow Foundation in 30 shades, ensuring that it suits all skin tones. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 91% | Activity: 90% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Skin-benefiting Foundations:** The launch of Shiseido's RevitalEssence Skin Glow Foundation showcases an innovative foundation that not only provides buildable coverage but also improves the bare skin within a week. - **Serum-like Makeup Products:** Shiseido's RevitalEssence Skin Glow Foundation stands out as an innovative product that feels like a serum, offering a radiant makeup finish lasting 12 hours. - **Multi-benefit Skincare-active Makeup:** Shiseido's RevitalEssence Skin Glow Foundation is an innovative foundation that delivers multiple benefits, including even skin tone, reduced pore appearance, and 24-hour hydration. ### Sectors Adopting This - **Beauty and Cosmetics:** The launch of Shiseido's RevitalEssence Skin Glow Foundation introduces an innovative product to the beauty and cosmetics industry that combines skincare and makeup benefits. - **Skincare:** Shiseido's RevitalEssence Skin Glow Foundation disrupts the skincare industry by offering a foundation that not only enhances the skin's appearance but also improves its overall health. - **Makeup:** Shiseido's RevitalEssence Skin Glow Foundation presents an innovation in the makeup industry with its serum-like formula that provides long-lasting radiance and multiple skin benefits. ## Related on Trend Hunter - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Calming Serum Foundations](https://www.trendhunter.com/trends/gno-serum-foundation.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)