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# Floating Autos
Spira Foam Car to be Automotive X PRIZE Winner?

By Michael Plishka | Published 2009-05-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-floating-autos-spiras-foam-car
References: [fastcompany](http://www.fastcompany.com/blog/ariel-schwartz/sustainability/spira-foam-car-most-creative-automotive-x-prize-entry)

When we think of materials for a car, seldom do we think of using foam.

That is precisely what Spira is using to make their [Automotive X PRIZE](https://www.trendhunter.com/trends/vision-xcompact) entry.

Made of 90% foam, the car gets 100 mpg and reaches speeds of 70mph. [It also floats](https://www.trendhunter.com/trends/aluminum-tubes).

Limited production will begin in Thailand sometime soon so this won’t help the American car industry - if it could.

I personally am a little concerned about the safety of this car and handling in higher winds.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 19% | Activity: 12% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Foam Cars:** Foam cars are a new trend that may disrupt the traditional car industry by offering a cheaper and lighter alternative.
- **Fuel Efficiency:** Increasing fuel efficiency, as demonstrated by Spira's foam car, is an important trend for the automotive industry as fuel becomes scarcer and more expensive.
- **Alternative Materials:** The use of foam, as opposed to traditional materials, could be a trend in auto manufacturing because it offers an affordable and eco-friendly option.

### Sectors Adopting This

- **Automotive Industry:** The automotive industry can take advantage of the trend towards foam cars and alternative materials to create more sustainable and affordable vehicles.
- **Eco-friendly Industry:** The use of foam and other alternative materials in the auto industry could lead to the development of a new eco-friendly industry focusing on sustainable manufacturing and low-cost materials.
- **Emerging Markets:** The use of alternative materials like foam for cars can be a trend for emerging markets , as it offers a cheaper option compared to traditional car manufacturing materials that can positively impact transportation projects.

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