# Disdainful Fragrances We Love ‘CB I Hate Perfume' By Elsa Blaine | Published 2008-12-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-body-and-home-fragrances-cb-i-hate-perfume References: [inventorspot](http://inventorspot.com/articles/strange_perfume_scents_cb_i_hate_perfume_business_20692) & [cbihateperfume](http://www.cbihateperfume.com/perfume.html) ‘CB I Hate Perfume’ is the brainchild of Christopher Brosius. He has always had a love of fragrance but a disdain for what he calls, “inelegant concession to fashionable ego.” With this inspiration behind him, Brosius designed a line of [innovative body and home perfumes](https://www.trendhunter.com/trends/perfect-nonsense) with creative names like “Burning Leaves,” “Black March,” “[In the Library](https://www.trendhunter.com/trends/die-hot-with-a-vengeance),” “At the Beach 1966,” and “Just Breathe.” The ‘CB I Hate Perfume’ website allows you to hover over images of each of the bottles shown for a more detailed description of the scents. For example, “Winter 1972” reads, “A field of [untouched new fallen snow](https://www.trendhunter.com/trends/glasshouse-fragrances-northern-peaks), hand knit woolen mittens covered with frost, a hint of frozen forest and sleeping earth.” Now that’s a portrayal of what you are about to experience. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Innovative Fragrances:** Disruptive innovation opportunity: Create unique and unconventional scents that challenge traditional fragrance norms. - **Transparent Scent Descriptions:** Disruptive innovation opportunity: Provide detailed and evocative descriptions for fragrances to enhance the customer's experience and understanding. - **Anti-conventional Branding:** Disruptive innovation opportunity: Develop a brand that rebels against societal norms and conveys a sense of disdain towards traditional marketing approaches. ### Who This Affects Most - **Fragrance:** Disruptive innovation opportunity: Explore new ingredients, scent combinations, and application methods in the fragrance industry. - **E-commerce:** Disruptive innovation opportunity: Create interactive and informative online platforms that allow customers to explore fragrances in a more engaging manner. - **Marketing and Advertising:** Disruptive innovation opportunity: Challenge conventional branding techniques by creating campaigns that defy industry norms and embrace unconventional messaging. ## Related on Trend Hunter - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Exquisite Home Fragrances](https://www.trendhunter.com/trends/cie-luxe-california.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Unreleased Fragrance Sets](https://www.trendhunter.com/trends/rejects-sample-set.md)