# Probiotic-Enhanced Innovative Air Purifiers BetterAir's Product is Fully Chemical-Free and Organic By Kalin Ned | Published 2019-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/innovative-air-purifier References: [tnp.sg](https://www.tnp.sg/lifestyle/shopping/breathe-purer-air-home-probiotic-purifiers) & [betterairus](https://betterairus.com) BetterAir's innovative air purifier is definitely a step up from traditional models. Instead of setting the focus on only eliminating airborne bacteria, the probiotic-enhanced product attempts to shift and balance the ratio between good and bad bacteria in the home, resulting in a "purifying indoor ecology." The product is dubbed 'Biotica800.' The probiotics from the innovative air purifier do not only contribute to air quality but also "prolong the cleanliness of indoor surfaces [...] by consuming resources available to harmful bacteria." This is incredibly beneficial to individuals who are asthmatic or have seasonal, [dust or pet allergies](https://www.trendhunter.com/trends/airdog-p50-pet-air-purifier) as the probiotics intake things like dust mite excrement, pollen, pet dander and shed skin cells. Thus, the innovative air purifier is effective in [controlling odor](https://www.trendhunter.com/trends/air-logic), building a balanced and clean indoor environment, as well as boosting consumers' immune systems. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Probiotic-enhanced Air Purifiers:** The use of probiotics in air purifiers presents a disruptive innovation opportunity to create a balanced and clean indoor environment. - **Shift Towards Organic Air Purifiers:** The trend towards chemical-free and organic air purifiers opens up opportunities to create healthier indoor environments. - **Health-focused Air Purification:** The focus on boosting consumers' immune systems through air purification provides an opportunity for disruptive innovation in the industry. ### Where This Applies - **Home Appliance Industry:** The home appliance industry can capitalize on the trend of probiotic-enhanced air purifiers to offer innovative and healthier products. - **Wellness Industry:** The wellness industry can utilize the shift towards organic air purifiers to promote healthier living spaces and improve indoor air quality. - **Allergy Relief Industry:** The allergy relief industry can leverage the use of probiotics in air purifiers to provide effective solutions for individuals with asthma or allergies. ## Related on Trend Hunter - [AI-Powered Air Purifiers](https://www.trendhunter.com/trends/briiv-pro-2.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md) - [Probiotic Cleaning Sprays](https://www.trendhunter.com/trends/cif-infinite-clean.md) - [Intelligent Antimicrobial Air Purifiers](https://www.trendhunter.com/trends/purezone-turbo.md) - [Virus Protection Air Purifiers](https://www.trendhunter.com/trends/sensibo-pure-air-purifier.md) - [Germ-Killing Air Purifiers](https://www.trendhunter.com/trends/dh-lifelabs-sciaire.md) - [Purifying Pet Beds](https://www.trendhunter.com/trends/petair-pro.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Algae-Powered Air Purifiers](https://www.trendhunter.com/trends/algenair-aerium.md)