# It's in Apple's DNA That Technology is Not Enough Discover the Innovation Strategies of Steve Jobs By Jaime Neely | Published 2013-03-15 | Updated 2013-03-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/innovation-strategies References: [trendhunter](http://www.trendhunter.com/course/modern-branding-tactics) & [jeremygutsche](http://www.jeremygutsche.com/) Steve Jobs was a legendary thinker, designer and innovator and his keynotes garnered an almost cult-like following as they not only unveiled revolutionary products, but they also provided insight into the world's most successful brand's innovation strategies. Inspired by the potential to transform the way consumers interacted with technology, Steve Jobs focused on consumer lifestyle when designing [Apple's](https://www.trendhunter.com/trends/designers-of-tomorrow) new products. He viewed his products as much more than a device used for listening to music or taking pictures. His products were [works of art](https://www.trendhunter.com/trends/liquid-glass1) that transformed the way people lived their everyday lives. In one of his product unveiling keynotes, he stated: *"It's in [Apple's DNA](https://www.trendhunter.com/trends/snow-dna) that technology alone in not enough -- it's technology married with liberal arts, married with the humanities that yields us the result that makes our hearts sing."* For more innovation strategies from the icon himself and other inspiring innovators, check out [30 curated speeches](http://www.trendhunter.com/course/modern-branding-tactics), which discuss the different approaches to modern branding tactics. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 39% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Consumer Lifestyle Design:** Opportunity to design products that go beyond functionality and enhance the way people live their everyday lives. - **Technology and Liberal Arts Integration:** Opportunity to combine technology with arts and humanities to create products that resonate emotionally with users. - **Innovative Branding Tactics:** Opportunity to explore different approaches to branding that can revolutionize the way companies connect with consumers. ### Where This Applies - **Consumer Electronics:** Opportunity for consumer electronics companies to prioritize design and create products that seamlessly integrate into users' lifestyles. - **Art and Design:** Opportunity for artists and designers to collaborate with technology companies to create aesthetically pleasing and emotionally resonant products. - **Marketing and Advertising:** Opportunity for marketing and advertising professionals to rethink traditional branding tactics and adopt innovative strategies to captivate consumers. ## Related on Trend Hunter - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Tech-Powered Business Solutions](https://www.trendhunter.com/trends/apple-business-connect.md) - [Innovation-Focused Tech Product Presentations](https://www.trendhunter.com/trends/advancing-innovation.md) - [Creativity Management Systems](https://www.trendhunter.com/trends/creativity-management-systems.md) - [Apple-Infused Skincare Systems](https://www.trendhunter.com/trends/apple-infused-skincare.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md)