Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Portray Your Product as Outstanding

Innovation Expert Speaker Jeremy Gutsche on Pushing Your Brand

— May 14, 2013 — Business
Innovation expert speaker Jeremy Gutsche curates his top tips for infectious messaging and shares them with audiences of his innovation keynote speeches. One of Jeremy's most powerful messages is when he tells audiences, "Portray your product as average, and that is all it will ever be." He insists that products, brands and stories must be packaged as if they are the best in the world.

To illustrate just how important the medium and portrayal of a product is, Jeremy shares an experiment conducted that involved Joshua Bell, one of the world's best violinists in the world, playing for free in a subway stop.

"Josh Bell is quite simply one of the best violinists in the world. Accordingly, the Washington Post wanted to throw an unannounced concert. They wanted to do this in the busiest public walkway they could find, the DC Metro corridor, which more than 1,000 people pass through every hour.

The planners wanted to know how many people would stop, even for a moment, to watch him. Half? That would be roughly 500 people. Perhaps that's too many. 200? 100? Probably at least 50, right?

As it turns out, only 7 people stopped."


Because of the particular way Bell was marketed -- or wasn't marketed -- he only ended up making $35 in a whole hour. When he marketed properly -- as one of the best violinists and not some random musician in a subway -- he makes $1,000 a minute.

The story of Joshua Bell demonstrates why it is so important to portray product as the best in the world. For more insight into Jeremy's theories and concepts on infectious messaging, check out the FREE copy of his book here.
Trend Themes
1. Infectious Messaging - Disruptive innovation opportunity: Develop creative marketing strategies that captivate and engage consumers, creating a viral effect.
2. Perception Versus Reality - Disruptive innovation opportunity: Challenge preconceived notions and stereotypes by presenting products in a way that exceeds expectations and redefines industry standards.
3. The Power of Packaging - Disruptive innovation opportunity: Use innovative packaging design and branding techniques to visually communicate the superiority and uniqueness of a product.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate unconventional and captivating advertising strategies to differentiate brands in a crowded marketplace.
2. Consumer Electronics - Disruptive innovation opportunity: Leverage cutting-edge technology and sleek design to create products that surpass consumer expectations and elevate their overall experience.
3. Retail and E-commerce - Disruptive innovation opportunity: Explore innovative packaging solutions and immersive online shopping experiences to showcase products as exceptional and drive customer loyalty.
4.5
Score
Popularity
Activity
Freshness